Launch Your Yoga Studio With The Right Business Model

Online Marketing

W2- Blog #2

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You are designing the perfect Yoga studio for your community, counting down to the day the doors open, the floor fills up with mats, and Yogis are down-dogging! You have spent a lot of time taking teacher trainings, designing your brand and brainstorming on the right name, but a studio is also a merchant. A yoga studio is a business that promotes and sales; group led classes, private instruction, or possibly a remote event class. Adding a Boutique will bring added revenue such as water bottles, apparel, accessories, yoga mats and other useful equipment. That is why designing your business strategy as a Merchant Model will help with the success in the Yoga industry.

“There are two main aspects to successfully implement the merchant model, namely generating traffic to a company’s website and having an attractive and simple-to-use website. Indeed, with the intention of attracting visitors to their websites, companies frequently make use of the services offered by affiliates (internet publishers).” https://www.paymill.com/en/glossary/merchant-model 

Promoting to the Yoga industry demographics will bring more yoga mats to your doors. A recent study put out by Yoga Alliance has a fantastic breakdown of demographics, shared by Seattle Yoga News.

“60 INTERESTING FINDINGS ABOUT YOGA IN 2016”

Three key demographics to focus a broad marketing campaign:

  • 80% of the Yogis are adult
  • 58% of that age group is 40plus
  • 72% are women

Now the study gave an excellent overview analysis that can be the jumping off point to create content for a marketing campaign.

16 billion dollars was spent on yoga clothing and accessories in 2015. So remember promoting items from the boutique, through all the business’s  social media, linking back to the website storefront will help bring in extra revenue.

75%  of Yogis engage in other forms of physical exercise including group sports, running, weightlifting, and cycling. An excellent way to cross-promote yoga. Great time to write some blogs about the benefits of adding yoga to an exercise program.

50% of Yogis say they live a green life, eat sustainably, and donate time to their community. That is a demographic that has massive amounts of content to be accessed to generate a new audience to your business. How about blogging and Facebooking about how the studio is ‘going green’…right!?

So start with making a list of all the ‘local’ businesses/groups in your area related to these demographics and market to their demographics. Go to their social media to “ like, share, follow, and comment” from the business’s social media to bring it all back home baby!

Who’s ready?

      Have an idea?

             Share your ideas in the comments….

Tools For Potential Clients To Find Your Services

There are five key areas to integrate your business content to give users access to your services. Creating quality content is only as good as your potential client’s ability to find it. So having an action plan available to reach out into the internet and bring them back to your business is apart of the core fundamentals in the age of the web.

  1. Search: Creating a safe search engine to drive traffic to your site is essential. Using an SEO (search engine optimizer) can create better rankings. Utilizing a SEM (search engine marketing) goes over and beyond SEO to create more visibility.
  2. Review/Recommend/Trust: We have all searched, found lots of resources attached to that search. Now, what do you? Follow the reviews, look for comments or criticisms to form a personal opinion of the product or service to meet your needs.
  3. EWOM/Share/Viral: The share path is a powerful way to spread by EWOM (electronic word of mouth). Designing content that spreads like fire through social media is a heart-pounding exposure reaching beyond your average
  4. Interrupt: The interrupt is another way to push products/services to the unsuspecting user. This is those ads that follow your searches, a video clip that is placed on your Youtube video, or a link that is added to an email.
  5. Browse: Looking to touch into more traffic, then a Browse path could lead the user back to you. “Browse” is when a user is searching for something and suggestions come up related to that search and suggests maybe you need to check this product/service also.

So now that you have your website up, take the time to evaluate five areas to drive traffic back to you!