MGNT 136-PLN PLAN

MGNT 136-PLN Plan

My PLN project is focused on entrepreneurship and starting a new business plan.

Spending time with researching, finding resources and answers to many of the questions involved with opening a new business will increase the chances of success of my business.

Putting together my business plan with help to work through documentation necessary for possible investors and/or financing.

I feel other aspects of research prior to opening is things not to do in business planning, look into areas not to waste budgeted money or other advice from established entrepreneurs.

Another part of preparing a business plan is a marketing plan for your business. Designing a reliable strategy for using social media platforms can have an effective ROI for your marketing budget.

Working through designing a business, setting goals, examining the unknowns, creating a marketing strategy will lead to a path of triumph for success beyond the first year of operation.


Video Links

Video Links #1

10 TIPS FOR STARTING YOUR OWN BUSINESS in 2017

Published on Jun 15, 2016

 

Young Entrepreneurs Forum has put together ten key areas to work from in developing your business strategy. Designing a solid business plan will help to separate reality from expectations. In starting a new business, you need to be well informed about your industry, competition, and potential opportunities.

These simple vital ideas are a great starting point for me to develop a business plan. I would take each of these concepts and put into a binder. Each key point would become a section to work on developing the necessary information in creating a business plan. From those areas I can research by asking questions, surfing the internet, also reading books and articles.

Reference

“10 TIPS FOR STARTING YOUR OWN BUSINESS in 2017.” YouTube, Young Entrepreneurs Forum, 15 June 2016, youtu.be/wxyGeUkPYFM.

 

Video Links #2

The top 7 things NOT to do when starting a business

Published on Jan 13, 201

 

Taking Evans talking points into account that they are areas of business I feel is beneficial to put thought into before you are stuck in a bad situation. Looking at business partnerships as a marriage, before going all in, to try working on small projects together to see if you are compatible with working together 24/7. Get out and hustle, having creative ideas to use for  building a business  before you spend, such as using interns. As for limiting your beliefs, I will  always be open to learning from other people or resources. To find success remember to be fluid in finding answers.

Reference

Carmicheal, Evan. “The Top 7 Things NOT to Do When Starting a Business.” YouTube, Evan Carmicheal, 13 Jan. 2015, youtu.be/QsNdXC_2b1o.

Video Links #3

How To Write a Business Plan To Start Your Own Business

Published on Jun 29, 2016

 

Young Entrepreneurs Forum has put together nine essential steps to begin writing a business plan.

The explanations of each critical point are explained well enough to grasp the information you are gathering for a new business. I would go on clarifying the necessity of each step for a business plan will do more than just  preparation, but possibly help to determine if your business concept will be viable.

I feel this is a relevant source for the beginning stages of a business plan. Again I would take each of these concepts, make them a topic of research in a binder.

Reference

“How To Write a Business Plan To Start Your Own Business.” YouTube, Young Entrepreneurs Forum, 29 June 2016, youtu.be/Fqch5OrUPvA.

 

Video Links #4

Small Business Marketing 101: Creating a Marketing Plan

Published on Mar 5, 201

 

Dragons Awakening has put together essential marketing questions you should ask before diving into a marketing plan. With a plan well-designed marketing plan, you are driving business in all phases of ups and downs in revenue.

Having the answers to these questions will be my roadmap to designing a marketing strategy plan. I found the questions for understanding your marketing need to be the focus from startup and forward on, as apart of operations to continue acquiring new customers, retaining customers and how to win back a lost customers. Remember your customers are online looking for answers!

 

Reference

“Small Business Marketing 101: Creating a Marketing Plan.” YouTube, Dragons Awakening, 5 Mar. 2016, youtu.be/12ELgUPG4D8.

 

Video Links #5

Creating Your Own Personal Brand

Published on Oct 13, 2016

 

TeamBeachBody has leading coaches Bonnie Engle & Amy Silverman to explain how to build your personal brand and grow your audience through your social media. This would begin with thinking about what attracted you to the business. Was it the lifestyle, friendships, the ability/freedom, fun, or finding solutions to peoples answers? So how do you craft your messages, so your audience feels the same way?

I am happy to find this message structured for the fitness industry; it will better serve me to finding a branding voice. They continue to talk about finding a voice that feels natural to you and how to translate that into your social media content.

Reference

“Creating Your Own Personal Brand.” YouTube, TeamBeachbody, 13 Oct. 2016, youtu.be/a-te19fAIis.


Blog Links

Blog Links #1

soc med exam

April 27, 2017

 

Planning how to deliver your social media messages are essential for a business & marketing strategy. Warren starts with the importance of understanding your target customer to be able to convert them to a loyal customer.

Links are provided to different analytics or research to go into each platform to find best uses as it pertains to your business.

I feel staying up to date on how social media platforms are being used in the industry is vital to  be able to stay on top of  current trends, also to be aware if your message is not appropriately focused to your target market.

 

Reference
How To Create A Social Media Marketing Content Plan In 7 … (n.d.). Retrieved from https://www.socialmediaexaminer.com/how-to-create-social-media-marketing-content

Blog Links #2

nerdwallet.png

How to Name a Business: 7 Keys to Pick the Perfect Moniker

The best business names are catchy but also have a story and clear message behind them.

 

July 19, 201

 

 

Benjamin gives you steps that will help the new business owner narrow down options as you create the perfect name.  But having a name is not the only part of the process, the critical step is finding out if you can legally use the name because of federal trademark laws. Don’t worry if you are struggling; companies change names all the time.

I feel would I use Benjamin’s steps in preparing for marketing strategies. I would also use the links provided to government agencies and domain registers; this will give the feeling of something real is happening for my startup business plan!

 

Reference

How To Name A Business: 7 Simple Rules – Nerdwallet. (n.d.). Retrieved from https://www.nerdwallet.com/blog/small-business/how-to-name-a-business/

 

Blog Links #3

nerdwallet

Business Structure: How to Choose the Right One for You

Choosing a business structure depends mainly on your tolerance for risk to personal assets and how you want the IRS to tax business profits.

 

July 19, 201

 

Careful consideration is necessary of what your business structure is going to be since they are creations of state law. This is another area that needs the business owner’s attention because of the implications it will have on how IRS taxes your business profits. Andrew provides brief explanations of each type of structure with links to follow for more information.

In choosing my business structure, words that caught my attention was “what’s your tolerance for risk to personal assets?” After reading on, taking into consideration how I will set up a business structure is important because of the potential of lawsuits.

Reference

Business Structure: How To Choose The Right One For You … (n.d.). Retrieved from https://blog.clearviewfcu.org/2017/06/business-structure-choose-right-one/

 

Ask yourself basic questions about your funding needs and goals, then prepare yourself and your expectations.

August 25, 2017

Understanding the process of taking out a business loan can seem intimidating, so having a guideline of what the bank’s expectations are and how to prepare to meet with the banks is provided in this blog.

Making sure I have a detailed qualified business plan prepared since it is often apart of the financing application, I would work on correctly putting together a knowledgeable plan that will have added benefits if financing is necessary. I feel this information is valuable in understanding the loan process, options and types of loans, gathering your documents, and expectations from lenders are broken down into manageable information put together to guide any business owner looking into financing.

Reference

How To Get A Small Business Loan In 5 Steps – Nerdwallet. (n.d.). Retrieved from https://www.nerdwallet.com/blog/small-business/how-to-get-a-small-business-loan/

 

Blog Links #5

soc med exam

17 Ways Marketers Can Leverage Facebook Graph Search

  

July 22, 2013

Marketers are using Facebook Graph as a powerful marketing tool. Christian Karasiewicz breaks down the many uses Facebook Graph for developing and building your audience for your services/products on Facebook. Learning about the  fans on Facebook,  the business can use this information in communicating more value to them.

For building a more significant audience before opening a new business, the opportunity to have begun developing content to speak  to this audience is powerful in predesigning posts  for scheduled posts. I could identify potential local competitors, find out peoples interests, and increase brand awareness.

Reference

Karasiewicz, Christian. “17 Ways Marketers Can Leverage Facebook Graph Search.” Social Media Examiner Main Page, 22 July 2013, http://www.socialmediaexaminer.com/facebook-graph-search-marketing/.


Article Links

Article Links #1

business new daily

 

Reference

Fallon, Nicole. “How to Start a Business: A Step-by-Step Guide.” Business News Daily, Business New Daily, 26 Dec. 2017, 11:00 am EST, http://www.businessnewsdaily.com/4686-how-to-start-a-business.html.

 

Article Links #2

new york times

Small Business 101: How to Get Started

by Barbara Whitaker

May 2, 2007

Barbara puts out thoughtful questions that any new entrepreneur should ask themselves, to have realistic expectations about themselves since opening a business is time-consuming.

Questions to consider about yourself:

  • Are you a self-starter?
  • Can you get along with diverse types of people?
  • Are you risk-tolerant?
  • Flexible and self-disciplined?

Taking into consideration my personality type, work ethic, and expectations will guide my process of starting a business. These considerations will benefit in understanding my limitations. Working through the relevant links provided for resources, I could consider what would be better to hire for consultations or to handle the work necessary for the business.

Reference

Whitaker, Barbara. “Small Business 101: How to Get Started.” The New York Times, The New York Times, 1 May 2007, http://www.nytimes.com/2007/05/02/business/smallbusiness/01websb101.html.

Article Links #3

entreprenuer

How to Create a Budget for Your Startup

Reference

Staff of Entrepreneur Media, Inc. “How to Create a Budget for Your Startup.” Entrepreneur, 21 July 2015, http://www.entrepreneur.com/article/244990.

 

Article Links #4

entreprenuer

12 Must-Have SaaS Tools For Small Businesses

Megan Totka Megan Totka Contributor

In running operations of a small business, it can be overwhelming, the number of apps and Software-as-a-Service (Saas) tools from competing service providers.

Megan Totka helps to begin to narrow your search down to:

  • Research and Development (R&D)
  • Production
  • Sales and Marketing
  • Operations

For each of these areas, Megan clarifies what it means to business then reviews apps and software accordingly. I would focus on the areas of business that needs improvement so I can determine where to get the most “bang for the buck.”

The areas that I would investigate finding Saas/apps for my business would be:

  • CRM
  • Marketing
  • Sales & Inventory
  • Website & Social Media
  • Accounting
  • Music for Classes

 

Reference

Totka, Megan. “12 Must-Have SaaS Tools For Small Businesses.” Forbes, Forbes Magazine, 24 Jan. 2018, http://www.forbes.com/sites/allbusiness/2018/01/24/12-must-have-saas-tools-for-small-businesses/#1ac94cab1a55.

Article Links #5

bplans

20 Business Laws Every Entrepreneur Should Know in 2015

by: 

 

There are many “startup to-do lists” for getting your business up and running. Well, she is adding another list to go through, that is knowing about business laws.

The more you know, is always better for protecting yourself, take for instance the email law, this is the CAN-SPAM Act. Another area that I feel is important for any business that is collecting customers information for their computer systems is Privacy laws requiring Data Security. Among many of the business laws that are expected; such as business licenses, Federal Equal Employment Opportunity laws, and taxes.

Reference

Furgison, Lisa. “20 Business Laws Every Entrepreneur Should Know About.” Bplans Blog, 12 May 2017, articles.bplans.com/20-business-laws-every-entrepreneur-should-be-familiar-with-in-2015/.


Embedded or Linked Slide Presentations, Book Reviews, Social Networking Sites

 Linked Slide Presentation #1

 

slideshare

Does Your Logo Match Your Brand?

 

Your logo can create a lasting impression on people. It is important to understand how your logo speaks to your brand with the messages it sends to your customers.

The messages you could focus your logo to ‘say’:

  • Exude expertise & professionalism
  • Show sophistication
  • Exude confidence, spirit, or playfulness
  • A sense of nostalgia
  • Focus on a niche in the market

The takeaway is a logo should be adaptable and effective. Taking time to study other logos for the impression people get from those logos will hopefully fine tune the message I want to send with my logo, brand & business.

 

Reference

Staples Follow. “Does Your Logo Match Your Brand?” LinkedIn SlideShare, Staples, 23 Feb. 2016, http://www.slideshare.net/SUCCEEDStaples/does-your-logo-match-your-brand.

 

Podcast #2

social media examiner

Facebook Marketing Plan: How to Grow Your Business With Facebook

Amy teaches how to put a marketing plan together in 3 phases:

  1. Attraction
  2. Promotion
  3. Sales

Businesses should always be looking to attract new people, using a Graph Search is very valuable to get to know the business’ fan base  already on their page. This will help you find out where people are spending their time.

I would work on building a solid marketing plan for my business and put time into developing a great Facebook page, creating enjoyable content and posting consistently. If your fans know that you always there and able to answer questions you become a resource, they trust.

 

Reference

https://www.socialmediaexaminer.com/facebook-marketing-plan-with-amy-porterfield/

Podcast #3

yogiprenuer

How Much Does It REALLY Cost To Start a Yoga Business?

Host Racheal Cook

Host Racheal Cook interviews Francesca Cervero on Yogipreneur Radio.

Many new studios start with spending a lot of budget for branding, imagery, photoshoots, and expensive websites are where the initial budget does not need to be the priority. These expenses do not start to pay for itself in the beginning. There needs to be a focus on how they are going to do business first.

I appreciate the point of view these experienced ‘yogipreneurs’ explaining transitioning your yoga career to business owner of a studio? What expenses do you need to focus on now and what expenses could wait? Creating a sustainable, livable income should be considered when switching from teaching on the side to opening a business.

Reference

Cook, Racheal. “How Much Does It REALLY Cost To Start a Yoga Business?” The Yogipreneur, 24 Aug. 2016, theyogipreneur.com/episode29/.

 

 Slide Presentations #4

entreprenuer

10 Things to Consider When Choosing a Location

With so many details involved with starting  a new business, finding a location needs careful consideration in the plan. This means to figure out what you can tolerate in finances but also  is the location ideal for the business you are planning to open. This part of the process is tedious and exciting but is an essential step. Some mistakes in a startup can be corrected  later; location is sometimes impossible to repair.

I would take into consideration the demographics of potential locations and if there’s sufficient population of my target audience to support my business. More to consider in finding a location is foot traffic and parking. What is my competition in the neighborhoods of potential locations? This slideshow breaks down 10 key points that I would use as guidelines for finding the ideal location.

Reference

10 Things to Consider When Choosing a Location for Your Business. (2015, May 20). Retrieved January 28, 2018, from https://www.entrepreneur.com/slideshow/299849

 

 Slide Presentations  #5

slideshare

Empowered Presentations

 

Luke Tucker gathered a collection of tips for starting a business from successful investors & entrepreneurs. Luke identifies these tips and follows up with an “actionable” tip to use the advice. These tips I found are filling in the finer points in the critical areas of starting a business. As going through the process of putting together a business design, these tips are useful in expanding the research for better clarity to the plan.

Reference

Tucker, L. (2016, April 01). Startups are Hard. Like, Really Hard. @luketucker. Retrieved January 28, 2018, from https://www.slideshare.net/mrcoryjim/startups-are-hard-like-really-hard-luketucker-empoweredpres

Conclusion

In preparing for starting a business putting in the time to work out the unknowns of the business plan is time-consuming but well worth the efforts to finding success. I have found there are many common factors shared in all the resources I have gathered for my “Personal Learning Network.”

Find your passion in what you are looking to do, because starting a business takes a lot of your time and it will be more beneficial if you love what you do!

Take time to assess yourself in understanding the demands involved with opening a business.

Sweat equity, find resources and answers, ask questions and do research to limit costly mistakes.

Continuing education about business, social media marketing, other aspects of business is essential to preparing, maintaining and growing your business.

Get advice, consultations, and find mentors for guidance.

Know your market, demographics, economics necessary for your industry.

Remember, customers are spoiled with choices for their answers, products, or services, so excellent customer service, branding, and a grand marketing strategy are necessary to build customer loyalty.

FAKE JOB POSTING FOR THAT DREAM JOB THAT YOU CANNOT WAIT TO GET TO EVERY SINGLE DAY!

W9-BUS135

 

ENDS OF THE EARTH YOGA STUDIO is power yoga to taken to the next level. Based in the Pierce County and inspiring the Pacific Northwest to try classes that are dynamic & fun! Where we have teachers are inspired and creative to achieve your yoga needs in a 60-minute class. We are looking to for individuals that are accomplishing “customer service on steroids” in our everyday interactions with our guests/students.

If you love engaging with others, understand the importance and excited to be representative for ENDS OF THE EARTH YOGA STUDIO brand to our guests. We are looking for someone who is resilient and an excellent communicator and always strive to perform outstanding service to our guests.

As Front Desk/Social Media Manager  is for we are not looking for individuals that have customer service skills, we are looking to design and stay innovative with our social marketing strategies. We are creating a team that is essential in currents trends within the Yoga industry, also using strategies for our website, app, and other social media content.

The Front Desk/Social Media Manager is also essential in creating, developing and implementing loyalty programs to create long-lasting relationships with our students and staff.

Pay range $16.00-$25.00 per hour D.O.E.

Responsibilities:

  • Part of the duties as Front Desk Manager is to collaborate with all staff in their areas of expertise to coordinate posting campaigns.
  • Set up and optimize company pages within each platform to increase visibility of company’s social content
  • Create content calendars and strategies of cross-promoting between studio and instructors
  • Stay current on market trends within our industry and local competition for the studio

Requirements:

  • Proven working experience in social media, marketing or as digital media specialist
  • Demonstrate social networking experience and social analytics tools knowledge
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Minimum is Social Media Marketing Certification

MY WORLD WOULD HAVE CHANGED….

W8 BUS135

TED

Cameron Herold: Let’s raise kids to be entrepreneurs

Published on Jun 17, 2010

I am so inspired by the possibilities that could have changed my outlook on how my education could have finally been vital to me if I felt there was hope for me after graduation. When I did not follow the paths that the ‘fortunate’ kids seemed to understand as their goals in life, from the institutional structure I was failing in life.

On my long walks to school, I created businesses in my head. In my classes, my assignments seemed not to follow the intentions of the instructions, I had a different point of view and did not understand how I could not just ‘get’ what the rest of the class understood. I defiantly felt that what inspired me, was not the right answer for making it in life according to the education provided to me.

I had a boyfriend’s mother that commented she felt I was not good enough for him because I was not on-track with a college education. Yet, I had thousands of ideas and no guidance or support system to develop or teach me tools to conquer the world how I viewed it.

My parents were business owners; they owned two gas stations and no formal training in how to work on a car or run a business, to this day I do not know how that accomplished that in time when gas was rationed to service stations.

My grandfather designed, patented and built an antenna that would boost reception to boats for communication. Luckily, he sold his business and patent before the digital age changed how boats and ships got their communication.

I could see creativity around me with no concept of how to put dreams into action. Cameron Herold’s break down on how to nurture a child to see the world differently and develop essential skills to build on their strengths versus making them feel inadequate is spot on and fantastic!

Now at this point in life, I have created businesses out of a necessity of having control over my schedule while my then husband was deployed. I have run others peoples businesses and optimized their sales and employees. I became a realtor that researched and marketed my houses different from the industry standards and always got a ‘buzz’ in potential buyers because I could fall in love with each house no matter how ugly it was in reality and make the buyer see the potential also.

Now, I am a yoga instructor preparing to open a studio teaching my style of yoga that definitely does not fit into traditional. I got over the fear of not teaching like everyone else, got authentic to what I have to offer, the yogis came!

If this style of thinking and looking at how not all kids fit into the same plan, then parents should hear his words and start incorporating these ideas at home!

References

Herold, C. (2010, JUNE 17). Let’s raise kids to be entrepreneurs [Video file]. Retrieved from https://youtu.be/nx3GuO41Jyg

 

 

Explain how browsing on Pinterest works and the different ways it can be searched

W6 BLOG POST

BUS 134

Image result for how pinterest works

Have you found that Pinterest has made the world so much more intersting because of the unlimited amounts of resources that have intertwined through this amazing  social media platform? From inspiration, to motivation, how-to-do this, or why you need that!                                                                    The dreamboards you can create for traveling the world or shopping for the special gift, Pinterest has become a favorite go-to website for anything and everything.

Image result for how to search pinterest  How to use pinterest to find collectable ideas has many designs built within so you can build your boards on your site. Search or browse on Pinterest a topic or thought, suggestions will drop down to help you narrow in on topics of interest. Finding a theme to your interest can lead to more boards for you to explore.

You have a favorite company that you love their products and services and want to keep up with their latest and greatest

Image result for how to search pinterest companiesnew products or services the are producing, then Pinterest is a resource for you. Use Google to find you company by typing site:pinterest.com  plus your keywords. Then you can follow the company for news and/or follow a board that is specific to your desires.

When you find an item that you find interesting Pin it to a board you have created in Pinterest. So the universe is your catalog to searching for all that your heart desires and Pinterest has the way to collect and organize these wonders of the world!Image result for how to search pinterest boards

 

 

 

Yoga Has No Competition In Community

W5 BUS 135

Image result for YOGA ALLIANCE LOGOYoga Alliance is the company I am researching for my online marketing class, though to put a together a better picture of how Yoga Alliance is competing in the market, you need to look at what your competitors are doing, though in yoga no one is your competition. Yoga Alliance’s website is an institute of education to all things a yoga student, yoga teacher, yoga studio, the entire community.  Yoga Alliance use of their micro-sites to share their content, they do not seem to be looking for community engagement.

Image result for YOGA JOURNAL Yoga Journal is a magazine online and in print, the website has a very energic vibe about it, youthful and engaging. Yoga Journal provides many avenues of learning yoga. Yoga Journal also has continuing education resources from some big names in yoga. Its a great compliment of resources, to the content Yoga Alliance to be used as ‘other peoples content’ to share on social media sites. Yoga Journal also uses their microsites to out great content to share, there does not seem to be conversations to followers.

 

Image result for yoga magazine logo

Yoga Magazine the name explains it all, online and in print. Yoga Magazine is about the lifestyle. There are many advertisements on the site, lots of articles, Yoga Magazine does feature yoga teacher stories, I did not find any pieces of training being offered to teachers. Though lots of information about practicing yoga. Yoga Magazine does offer competitions from winning subscriptions to Yoga Magazine to fantastic travel destinations. For their microsites, they use the least social media avenues, just Facebook & Twitter. For those platforms, they post a lot of memes, some content from website, and products they are selling.

Yoga Alliance, Yoga Journal, and Yoga Magazine are great for what each of these resources shares with the yoga community. As an instructor, they all have content that I have shared to my social media platforms, great pictures, well-produced videos, lots of ‘how-to’ information that has been fantastic content to my followers! They all offer valuable resources, focused on being contributors to the yoga community, providing opportunities, education, and the possibilities of travel as only a yogi could!

PLN

PLN PROJECT
W5 – BUS 135

When I started practicing yoga, it was because my husband was looking to find pain relief for his physical conditions that was not by means of medications so he could continue his career in the military. He required a complete hip replacement, and because he was practicing yoga before the surgery, his body was better prepared before and after the surgery, for an excellent recovery.

With this, I became a certified instructor. The further I touched people and saw them discover empowerment within themselves, the more people I wanted to teach. I understood so little about how to utilize online marketing or social media; I could “look” at what I thought were good examples of how the “rockstars” of industry were marketing themselves on social media, though this was not enough. From my business background, I needed to learn and understand more, if I was to maximize the effects I sought to get people in the door.

 I could also see studios that appeared to be lacking something; there was engagement with their loyal audience but not necessarily the types of individuals that I was teaching, however, I did not recognize how to assess what was missing from their marketing tactics. Their marketing, to put it nicely, was glitter, rainbows, and unicorns, which does have its appeal to some of the community. However there was a hole in touching people with fear and anxieties about practicing yoga. The marketing strategies were not answering these concerns to make their studios a safe place for all to explore the benefits of yoga.

Even Walt Disney appreciated the need to find out what his patrons wished to have fulfilled when coming to the parks, so to this day, Disney executives walk the parks every day to talk to the guests and employees to make sure they are meeting the desires of the guests.

 As I started to set out a plan to open a studio one day, I knew it was necessary to be able to discover as many techniques to influence people that would like to come to my classes and then turn them into lifelong yogis. I desired to know more about the ” behind the scenes” of online marketing and how to utilize social media to drive traffic to the studio and realized that it was necessary to return to school to learn this before opening a studio. I would have better quality resources in place for success.

 


PERSONAL LEARNING NETWORK:

VIDEO: #1

Facebook Marketing for Yoga Teachers: Online Course

YOGABODY BUSINESS

Lucas Rockwood

October 26, 2015

Lucas is a yoga teacher trainer and a digital nomad who has created a business to help studios and teachers get the most out of using social media marketing to build their audience. He offers a podcast, free material, consulting, and training to help you double your market.

Lucas shares how to get your content seen on Facebook because even big companies like Nike get lost in news feeds. He explains there are strategies that will make Facebook like you more; that Facebook is not about commerce but about community. What I like is that Lucas states he dislikes complex strategies in designing your content.

I want to more than double my audience before I am ready to open a studio so I have potential students at the opening. I would like to understand more of Lucas’s strategies to create better engagement from followers.

VIDEO: #2

Business of Yoga presented by Yoga Journal

Justin Micheal Williams and Karen Mozes

November 11, 2014

Yoga Journal’s resident business experts Justin Micheal Williams and Karen Mozes who are also dedicated yoga instructors have put together ‘Business of Yoga’ dedicated to educating instructors and yoga studio owners providing tips for using social media, growing your audience, and branding yourself are just a few of the topics.

Micheal and Karen in talking with teachers and yoga studio owners had a fundamental question, “Does social media really work?” Micheal and Karen made this quick educational video to explain two critical elements about marketing and branding yourself and social media should be used in creating content to promote yourself.

I had found Micheal and Karen’s videos before, and while they were helpful for me in regards with regards to of topic branding yourself, I had no concept what that would mean to me as an instructor. Micheal and Karen have videos on all topics of business and how to make it work with the yoga industry. Now that I have a better understanding of online marketing and social media I can incorporate their point of views into developing my strategies.

 

VIDEO: #3

The Embodiment Channel

Mark Walsh

Published January 9, 2017

The embodiment channel focuses on life coaching, leadership, business training, stress management, and communication. Mark Walsh with “The embodiment channel,” talks about the benefits of online marketing for instructors or life coaches, that promoting what “you do as transformational types people” that makes your classes unique, is knowing the benefit of what you do. Know what you are trying to achieve so you can incorporate that into marketing material and promote yourself. So have a compelling offer and build relationships with people. Take time to assess your competition and be real about your marketing strategy, that if you do not have time to be consistent in your marketing then hire someone to do it for you.

If I want to grow my audience and design marketing strategies, I would follow Mark’s lead to research my direct competition in my surrounding communities to see if I can fill the gaps they may be missing. Mark has different tactics in his approach to strategies, I hope to utilize these resources to give me an edge.

VIDEO: #4

tedtalk logo Morgan Spurlock

 Published on Mar 15, 2013

“If you take chance, if you take risks, that in those risks will come opportunity.”  Do not be afraid to take opportunities that may scare you. Embrace fear, embrace risks, and embrace transparency. Morgan Spurlock is inspirational in his TedTalk about thinking outside the box in using branding. His humor about explaining how he used branding as the theme to create this TedTalk, which showed his behind the scenes of embarrassing moments in the project, is entertaining and his transparency of the risks he took for a movie is inspirational. I took his message about taking unconventional risks in your branding, and in telling your story, you will find your opportunity.

VIDEO: #5

TEDX Naimul Huq

Published April 9, 2015

In his TEDxUNC 2015 talk, Naimul Huq discusses how he focuses on bettering the tools available to companies and making them more user-friendly in order to encourage customer interaction. He talks about marketing like creating a conversation about who you are and what you are promising the public with your brands. People have a strong attraction to trivial matters and put too much weight on negative influencers vs.”‘hearing” the value.

Naimul shares the emotion attached to pictures from another perspective in his telling of stories how marketers had to convince their clients about taking a different approach to influence consumers, that by creating your brand voice your clients will convert to a loyal following. I understand how incorporating these techniques are valuable such as peer-to-peer influencing. It is important to take apart your branding, and make adjustments, so that it will speak to your audience on an emotional level. I will use his ideas in finding my brand voice.


BLOG / TWITTER:#1

Higher Living Yoga

Matt Hall

February 17, 2017

Higher Living Yoga blog is about teaching or coaching yoga professionals everything about social media to promote you or your website in the yoga community. They offer videos, webinars, and courses specific to the yoga industry.  Matt Hall talks about how to use Affiliate Marketing to gain more revenue by marketing their products through your social media avenues. Affiliate marketing is basically a referral program that pays you to refer their products. Matt’s video takes you through the steps of how to join an affiliate program. This is not going to generate large amounts of revenue but can be used as an organic means to obtain extra funds that can be incorporated into your online marketing strategy.

Matt’s blog is about creating other avenues of revenue through your social media you are already using to promote yourself. I would focus learning these strategies and techniques that would bring engagement.

 

BLOG / TWITTER:#2

Yoga Anatomy Academy

How to Be a Mermaid: Smart Sequencing for Naginyasana

November 21, 2016

The founder, Dr. Ariele Foster, is a doctor of physical therapy and a yoga teacher who has beautiful blog posts on yoga anatomy and how to simplify a pose, so people do not hurt themselves in class. This would be a blog post to follow for sharing other people’s content throughout my social media. The pictures and explanations are excellent. What I think is lovely about this blog post is that a free PDF  is included with instructions on “How to be a mermaid.” Online mentorships,  training retreats, and training for continuing education credits are available. For using other people’s content, I would share their blog posts and Twitter posts. From what I have seen on Facebook are that posts are mostly trying to have people make a purchase. The wording on Facebook feels like a sales pitch, and I lost interest.

 

BLOG / TWITTER:#3

Image result for YOGA ALLIANCE LOGO

@YogaAlliance

ABOUT: Yoga Alliance is the largest international non-profit association representing the yoga community.

Yoga Alliance’s Twitter feed is perfect as an instructor for  sharing other people’s content. They provide educational tools, community events, beautiful pictures, well-produced videos, content for teaching kids, and cross-promoting  for equipment used in the industry. They share worldwide happenings in the yoga community such a charity helping refugees recover from atrocities through practicing yoga. Then there are also beautiful pictures with inspirational quotes to post to keep the “top of the mind” with your audience.

This is the best generator of other people’s content with high value for the marketer. I would add this to my content marketing strategy for fast, easy, and quality content daily.

BLOG / TWITTER: #4

Yoga Journal Twitter          Image result for yoga journal logo

@Yoga_Journal

ABOUT: Yoga Journal magazine, your go-to yoga guide for 40 years. Follow #YogaJournal for tips, inspiration and special offers you cannot resist.

Yoga Journal is another Twitter feed to find great content. Wonderful pictures, informational content, teaching resources for instructors, self-help tutorials for the yogis working on perfecting their poses. What Yoga Journal is doing differently from Yoga Alliance is Yoga Journal is putting #hashtags into their content to open conversation with the community.

I would use Yoga Journal for existing content to retweet .  Having more resources to fill in gaps of producing everything for my own platforms will help find new followers. I would  retweet this content to take advantage of the #hashtags to be a part of conversations and to build trust, branding and new followers.

BLOG / TWITTER: #5

Image may contain: text

The Beginner’s Guide to Meditation

ABOUT: DGGYST is a small business owner, ex-foster child, super wife, child & sexual abuse survivor, world traveler, amazing cook, and a financial mastermind who has gone from homeless to happy. DGGYST is an odds-beater, an ass kicker, and a name taker. (This I stumbled on while trying to find her name, her identity she does not seem to want to make public.)

So DGGYST Blog is about beauty, money, health, & DG Lifestyle with in-your-face humor from a real person perspective. When I stumbled on her blog for meditation, immediately I was engaged and laughed out loud. She talked about how hard meditating is for her but has value if you practice. Her personality in blogging mirrors my personality in teaching. I understand my niche of students that get ME and enjoy my non-traditional approach to yoga.

I am using this blogger for the entertainment value of her content. She speaks on topics I do not care to write about but I understand these areas are a part of real life.

 


ARTICLE: #1

Image result for FORBES LOGO

How Yoga Is Spreading In The U.S.

Alice G. Walton, contributor

March 15, 2016 @ 10:28 AM

Alice writes an article, for Forbes, about how the evolution of the yoga community in the United States is astounding, with measurable numbers of people practicing, greater prevelance of instructors and studios, to the amount of merchandise carried by retailers. Research has shown that the reasons people are joining in on this evolution, are that 56% of people surveyed do it for stress relief. People that do not practice but plan to soon, their reason is their interest in the basic enjoyment of yoga.

This article is great for content writing and using the studied demographics for audience reach.

ARTICLE: #2

Yoga Alliance    

60 interesting findings about Yoga in America in 2016

Published on Jan 24, 2016

In this article shared by Seattle Yoga News from Yoga Alliance, a survey was completed in the yoga community that further breaks down the data about the people practicing. The survey studied the lifestyles of yogis, who are practicing, why they are practicing, and many more thought-provoking facts about the yoga community. This is an incredible treasure to use in creating content for marketing your brand throughout many demographics. Also to help reach more specific niches in the industry that a wide-ranging marketing campaign would miss.

Surveys are influential in designing content in your online marketing plan. Since each survey has targeted results, it is essential for essential for staying on top of current trends.

ARTICLE: #3

seattle times logo

 Make the most of LinkedIn with these expert tips

Cheryl Hall

Originally published April 15, 2016, at 1:17 am

Updated April 15, 2016, at 6:39 am

LinkedIn has become the business world’s version of Facebook for finding potential clients and developing relationships in connecting through the LinkedIn network. Using LinkedIn as a career power tool to build a brand reputation in the digital world will help build a smarter network based on quality over quantity.

“It’s critical to sprinkle your personality in wherever you can on LinkedIn,” Sammons says. “That’s how you make the human connection and resonate with the right people.” Stephanie Sammons (“Linked to Influence,” Dallas consultant Stephanie Sammons)

This article showed me more of how to use my personal LinkedIn and goals to set for a business LinkedIn. The article explains that people using LinkedIn are looking at quality over quantity, that I  should choose my content differently for LinkedIn, and that I should research the demographics of the professionals on LinkedIn with a connection to yoga.

ARTICLE: #4

TNT LOGO

Tacoma News Tribune

 Hot yoga studio gives back to community with donation-based classes
Allison Needles

November 9, 2016 @ 1:07 PM

Giving back to your community is a part of yoga, not just the in-studio community but also to organizations that affect your community. These two local ladies have found a newsworthy cause to share how they are incorporating giving back through their business. They have also created an opportunity for their students to be involved by just coming to a donation based class, a win-win for all.

This is not uncommon in studios to provide donation-based classes.  My experience has been that studio managers and teachers are always focused in participating in charities and creative ways to include their students. What is important about the article to me, is knowing what my ‘local’ competition is doing; the bonus is that the local newspaper felt important enough to write an article about these ladies.

ARTICLE: #5

TNT LOGO

 

 

 

 

Tacoma News Tribune

 While not always graceful, Gig Harbor football players reap benefits of yoga

 Jon Manley

July 14, 2016 @ 10:16 AM

(“None of us are very good at it, obviously,”_ said Gig Harbor senior defensive back Marc Fletcher. “We’re football players who do it twice a week, so none of us are very flexible. It’s a good team-bonding experience. It’s a good laugh, as a team.”
Flexibility is the main reason Chantler has included yoga as part of the team’s offseason regimen. The current instructor, Toria Southworth, is the older sister of Christian Southworth, who played for Chantler in the past.”) -excerpt from the article

I remember years ago, hearing about how a professional baseball league added ballet classes to the training schedule to add more grace, to the players’ movements improving, their performance, a crazy idea at the time. Now professional teams are finding the benefits of adding yoga to training to increase flexibility, focus on breathing, and work muscles that strength training misses. For this local high school football coach to incorporate yoga into the team’s off-season, it better prepares their bodies for the season and also continues building the team as a unit and helps to prevent injuries. I had already thought about creating classes for teens around seasons for the same reasons. To have a local article to add value to the credibility of the program, is a win!

ARTICLE: bonus

WeTravel Logo (www.wetravel.com)

Yoga Marketing-How To Make Google Love Your Yoga Site 

Sander Sillavee

(No published date/not from a credible resource for project)

I stumbled on this article from Wetravel, a company I had not heard of before that is all about travel with yoga on the agenda, creating a lifestyle of yoga travels for yogis but also for studios. Wetravel is a business page to help studios plan and implement retreats. Wetravel provides resources that can be added to your website for creating a booking page, collecting payments, and managing your bookings. I love finding this to make this available to my studio.

The article I found that Sander Sillavee wrote simplifies using  Google to drive traffic to your content.  I would use is this information by printing it out, to have ready as a 5-point checklist before publishing anything onto the internet. Think of it as CliffsNotes to finalize your materials.

 


EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #1

How to Build SEO into Content Strategy

LinkedIn Slideshare

Jonathon Colman

Published October 25, 2012

Search Engine Optimization is important to drive traffic to your social media and should be practiced with every piece of content you are designing. So obviously the goal is to gain more visibility to your websites, posts, media, and tweets through ‘organic’, natural, or unpaid for ways through the internet. The bonus is the better you are at incorporating SEO’s the better the rankings in search engines to reach your audience. This is an area in online marketing that I do not have a strong grasp of and need to find more content to educate me.

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #2

The 2017 Content Marketing Framework

LinkedIn Slideshare

Content Marketing Institute

Published October 12, 2016

Now that I am beginning to have an understanding of how online marketing works and the potential of reaching a wider market demographic and also having a strategy to find niches of followers, I need to work on content for the new audiences. Along with creating engaging content, there needs to be a strategy that I can work with as my business goals are beginning to expand the possibilities of creating an effective content strategy. From the few techniques that I have starting using to engage the audience, I have already seen momentum forward. The bonus is if I can continue that momentum without spending money!

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #3

Webinar: Your Facebook 2017 Content Master Plan

BuzzSumo

Published December 2, 2016

Doesn’t everything in the world now rotate around Facebook? Our friends, our businesses, politics, if we are happy or disgusted with the world we need to check with Facebook first. This is the social media 800-pound gorilla that cannot be ignored in a marketing plan. Those that have mastered content but are still not getting seen on Facebook, is like asking do you really exist. So I need to have a content master plan with Facebook designed to engage, call to action, with a whole lot of cross-promoting back and forth, seems exhausting! I have read a lot of material and listened to videos that promise once you understand it, you can make things happen on Facebook!

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #4

The Best Time to Post on Facebook & Twitter | 2017

LinkedIn Slideshare

Douglas Mitchell

Publish January 30, 2017

To organize your Facebook posts to bounce off  your Twitter posts seems like a two-for-one strategy. This would be a valuable time-saving plan to have your Facebook and Twitter share content and then use marketers resources breaking down for optimal audience engagement times. This would be information I want in my back pocket. Definitely, I want to place my posts in time slots to increase audience engagement and conversation. This slide share gets straight to the facts without all the extra technical jargon. It feels like a cheat sheet.

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #5

Advanced Twitter Workshop 2017

LinkedIn Slideshare

tynewearsport

published January 18, 2017

It was an unknown to me how to utilize Twitter as a resource for social media marketing. I understood the popularity of how many people were using it to interact with others, follow breaking news, or what the White House was saying today. The function that it could serve to driving traffic to my business remained a mystery. Even setting up an account and looking at the tools provided did not show inspiration on what to do with it. This Twitter workshop seems to break down the components to organize your account, and to know “what” and “when” to Tweet and other essentials for using this in your online marketing plan.

 


 

With an improved appreciation of how online marketing, branding, and posting to social media is so much more than just posting, posting, posting and they will come,  I now realize in reality this has little effect in fetching the masses.  I have learned my tactic to online marketing and promoting has altered dramatically with how I view content. I have begun to identify aspects of other people’s marketing that is inadequate. Though they perhaps, have the same mindset that I did.

Recognizing concepts in how to reach niches of demographics was inspiring so that I could communicate to them. Having a grasp of what quality content looks like, makes sorting and passing over inadequate information much more manageable, so as not to bore my audience with the quantity of inappropriate content, while providing information that will be liked and shared, and driving up my rankings.

Designing an online marketing strategy is so essential, to use the power of the internet to my fullest, to uncover a bigger audience, to convert them to followers and then to lifelong and loyal students in my studio.

I discovered that branding not only needed to be consistent across all media platforms, but I needed to look at it as my branding voice and how it speaks to people. Pictures speak 1000 words, not every pleasing picture is making the correct statement to your audience.

  The reality is, there is so much more involved to being engaged with students through social media. Before, I relied on students to share class posts and hoped that through them that would expand interest in exploring my classes. It was thrilling to get a little bit of momentum of new people interested in what happens in my classes.

Reflecting back to conversations with yogis working with “types” of groups (i.e., cross-fitters, runners, cyclist, anxiety and depression) one-on-one I knew what I needed to tell them. I was not able to reach people outside the class and share how my services could benefit them.

The ability to access the smaller niches to share content, speaking their language into their worlds is essential also. Taking my online marketing strategies further and working ‘behind the scenes of the internet,’ I feel my presence will be better optimized in reaching different populations. In this way, I will have ability to have the same conversations that I have with individuals reach directly to the online public.

What Yoga Taught Me About Business, Bravery & Bras

 

 

DO NOT discount the power of the  Groupon in having a life-changing moment!

This inspirational Ted talk about women in business, given by Harriet Minter, sharing how powerful women in business lack confidence and bravery.

Harriet explains how this makes no sense since women tend to get better grades in school and now there are more women attending universities than men.

Harriet explains her journey of her horrifying first experience is doing yoga and mistakenly entered an advanced class of power yoga changed her meaning of adventure, success, and bravery as to overcome challenges and find success!

 

Interactive Blogging by Design

 

ppl inspire you

W2-Intro Social Media

How-to post:

How-to-write blog posts that increase creditability and expertise gather new readers and a loyal following?

Well, writing a ‘How-to’ post can stick around longer which has the potential to be shared and liked more often. ‘How-to-do-something’ blogs that are strategic, easy to read instructions, lists or videos are about 38% of blog traffic.

How to break selecting content for a creating a utility style post can be broken down further into three categories according to the audience you are writing to attract by broad, narrowly focused, and topical.

Image from HubSpot Research.

Humorous post:

In a world, that has taken being politically correct to new extremes; laughter is needed in this world. To be honest, I look for things that will make me laugh out loud…literally!

According to the DILBERT.BLOG by Scott Adams the topic is half the work and remember to keep it simple and short sentences.

Essential elements of humor:

  • Cute
  •  Clever
  • Bizarre
  • Cruel
  • Naughty
  • Recognizable

Quote post:

Quotes are another way to gain interaction from your audience. According to ProBlogger, there are four key reasons to why quotes are useful. In Problogger’s article:

The Why, How and When of Using Quotations on Your Blog

  1. You’ll Stand Out from Other Bloggers by Including Different Views
  2. Your Blog May be Seen as Higher Quality
  3. You’ll Find Yourself Doing More Research
  4. You’ll Get Noticed be the People You Quote

Beginning a post with a quote can set the tone for the blog. Also using quotes can add inspiration, humor, or sentiment to the content you are sharing.

Spread the word… Show some love… Share your comments!