Yoga Has No Competition In Community

W5 BUS 135

Image result for YOGA ALLIANCE LOGOYoga Alliance is the company I am researching for my online marketing class, though to put a together a better picture of how Yoga Alliance is competing in the market, you need to look at what your competitors are doing, though in yoga no one is your competition. Yoga Alliance’s website is an institute of education to all things a yoga student, yoga teacher, yoga studio, the entire community.  Yoga Alliance use of their micro-sites to share their content, they do not seem to be looking for community engagement.

Image result for YOGA JOURNAL Yoga Journal is a magazine online and in print, the website has a very energic vibe about it, youthful and engaging. Yoga Journal provides many avenues of learning yoga. Yoga Journal also has continuing education resources from some big names in yoga. Its a great compliment of resources, to the content Yoga Alliance to be used as ‘other peoples content’ to share on social media sites. Yoga Journal also uses their microsites to out great content to share, there does not seem to be conversations to followers.

 

Image result for yoga magazine logo

Yoga Magazine the name explains it all, online and in print. Yoga Magazine is about the lifestyle. There are many advertisements on the site, lots of articles, Yoga Magazine does feature yoga teacher stories, I did not find any pieces of training being offered to teachers. Though lots of information about practicing yoga. Yoga Magazine does offer competitions from winning subscriptions to Yoga Magazine to fantastic travel destinations. For their microsites, they use the least social media avenues, just Facebook & Twitter. For those platforms, they post a lot of memes, some content from website, and products they are selling.

Yoga Alliance, Yoga Journal, and Yoga Magazine are great for what each of these resources shares with the yoga community. As an instructor, they all have content that I have shared to my social media platforms, great pictures, well-produced videos, lots of ‘how-to’ information that has been fantastic content to my followers! They all offer valuable resources, focused on being contributors to the yoga community, providing opportunities, education, and the possibilities of travel as only a yogi could!

What Yoga Taught Me About Business, Bravery & Bras

 

 

DO NOT discount the power of the  Groupon in having a life-changing moment!

This inspirational Ted talk about women in business, given by Harriet Minter, sharing how powerful women in business lack confidence and bravery.

Harriet explains how this makes no sense since women tend to get better grades in school and now there are more women attending universities than men.

Harriet explains her journey of her horrifying first experience is doing yoga and mistakenly entered an advanced class of power yoga changed her meaning of adventure, success, and bravery as to overcome challenges and find success!

 

Launch Your Yoga Studio With The Right Business Model

Online Marketing

W2- Blog #2

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You are designing the perfect Yoga studio for your community, counting down to the day the doors open, the floor fills up with mats, and Yogis are down-dogging! You have spent a lot of time taking teacher trainings, designing your brand and brainstorming on the right name, but a studio is also a merchant. A yoga studio is a business that promotes and sales; group led classes, private instruction, or possibly a remote event class. Adding a Boutique will bring added revenue such as water bottles, apparel, accessories, yoga mats and other useful equipment. That is why designing your business strategy as a Merchant Model will help with the success in the Yoga industry.

“There are two main aspects to successfully implement the merchant model, namely generating traffic to a company’s website and having an attractive and simple-to-use website. Indeed, with the intention of attracting visitors to their websites, companies frequently make use of the services offered by affiliates (internet publishers).” https://www.paymill.com/en/glossary/merchant-model 

Promoting to the Yoga industry demographics will bring more yoga mats to your doors. A recent study put out by Yoga Alliance has a fantastic breakdown of demographics, shared by Seattle Yoga News.

“60 INTERESTING FINDINGS ABOUT YOGA IN 2016”

Three key demographics to focus a broad marketing campaign:

  • 80% of the Yogis are adult
  • 58% of that age group is 40plus
  • 72% are women

Now the study gave an excellent overview analysis that can be the jumping off point to create content for a marketing campaign.

16 billion dollars was spent on yoga clothing and accessories in 2015. So remember promoting items from the boutique, through all the business’s  social media, linking back to the website storefront will help bring in extra revenue.

75%  of Yogis engage in other forms of physical exercise including group sports, running, weightlifting, and cycling. An excellent way to cross-promote yoga. Great time to write some blogs about the benefits of adding yoga to an exercise program.

50% of Yogis say they live a green life, eat sustainably, and donate time to their community. That is a demographic that has massive amounts of content to be accessed to generate a new audience to your business. How about blogging and Facebooking about how the studio is ‘going green’…right!?

So start with making a list of all the ‘local’ businesses/groups in your area related to these demographics and market to their demographics. Go to their social media to “ like, share, follow, and comment” from the business’s social media to bring it all back home baby!

Who’s ready?

      Have an idea?

             Share your ideas in the comments….