Taking Care of Business…Learn Something New!

This week I’m researching marketing tips to implement in social media strategies.

In scanning for a YouTube video to review, I want to find a speaker that gets to the nuts & bolts of what their video has to offer. Tyson Zahner hit amazing action words like dominate, attract, and buy that spoke to me. As the viewer that spiked my curiosity to give him 2 minutes to see what Tyson can share with me.
As a prospect to his knowledge, he disclosed his strategies to 5 questions to ask yourself about how your marketing your product and is your method inspiring the buyers to purchase your product?

I believe that taking the time to discover a new strategy from other people that are in your industry should be incorporated in your ‘things to do’ for your business. Tyson shares 5 strategies that you can implement into your marketing immediately!

Tyson Zahner
Published on October 24, 2018

Add your Social Media Marketing tips in the comments. Share your link to your amazing content in the comments!

Don’t forget to like or share this review if you think others can learn something new for their marketing strategies!

Sharing 8 of My Business Links I’ve been Hoarding!

8 Ways to Take Care of Business

Since I have stepped out of real life to go back to school to take business and social media marketing classes, I possess a collection of websites and resources for future use. So I have concluded to stop hoarding and share of my favorite links!

I am going to pay-it-forward and share the hard work these authors put into their articles!

Some the links I did not know how to obtain the information it provides. Other links I was totally unaware of how valuable the knowledge was they offered. Others I stumbled on that defiantly was worth keeping for future use.

Business Resources

  1. Learn how to use Google Adwords to improve your rankings
  2. From Smart Insights learn how to use Google Analytics
  3. Running out of ideas of how to ask for ‘comments, likes, and shares’ for your posts. Check this out from Mannix
  4. Social Media law and 5 things you should know from LegalZoom
  5. Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution article from Mozz
  6. How to price your products – a simple formula from Launch Grow Joy with pricing calculator
  7. What is a title tag? explained by Moz
  8. Building Deep Links Into E-Commerce Product Pages article by Moz


More to come…

Don’t keep this to yourself! These are great links to articles to share with other business peeps working online.

Do you have some links you have been hoarding also? Did you write a useful article also?

Add your links to valuable information in the comments!

FUTURE OF BLOGGING FOR ME…

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Writing a blog without any previous experience of what is involved with producing content for engagement, I felt overwhelmed by what blogging provided to the business. I have read some blogs that were amazing in providing value to their industry; I have read some that were just fun and entertaining. Then there were others that were difficult to stay interested in to find the purpose of the message.

Another aspect that I found was intimating was putting my personality on the blog. I was anxious about having a ‘professional’ tone to the writing since I was presenting assignment concepts to blogging. As I began to understand the uses of blogging for representing business, I was able to share my opinions on blogs. I also found confidence in writing when other bloggers found my blogs and ‘liked’ them.

Then I noticed if the titles to the blogs were more exciting or better use of keywords there was more engagement from the internet. Which was encouraging to place more thought into using Keywords, SEO’s, and other industry strategies for engagement my rankings improved on search engines. Also approaching an idea to be shared from a different perspective can also work because what is worse that can happen, just that someone does not agree with you and moves on, then you can either rework the blog or just let the feedback be what it is, someones else’s opinion.

I am looking forward to the chance to produce new content designed for marketing my business and engaging new potential customers. To continue working on finding my branding voice but also to keep information valuable for the reader. I also look forward to trying something for entertainment purpose.

FAKE JOB POSTING FOR THAT DREAM JOB THAT YOU CANNOT WAIT TO GET TO EVERY SINGLE DAY!

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ENDS OF THE EARTH YOGA STUDIO is power yoga to taken to the next level. Based in the Pierce County and inspiring the Pacific Northwest to try classes that are dynamic & fun! Where we have teachers are inspired and creative to achieve your yoga needs in a 60-minute class. We are looking to for individuals that are accomplishing “customer service on steroids” in our everyday interactions with our guests/students.

If you love engaging with others, understand the importance and excited to be representative for ENDS OF THE EARTH YOGA STUDIO brand to our guests. We are looking for someone who is resilient and an excellent communicator and always strive to perform outstanding service to our guests.

As Front Desk/Social Media Manager  is for we are not looking for individuals that have customer service skills, we are looking to design and stay innovative with our social marketing strategies. We are creating a team that is essential in currents trends within the Yoga industry, also using strategies for our website, app, and other social media content.

The Front Desk/Social Media Manager is also essential in creating, developing and implementing loyalty programs to create long-lasting relationships with our students and staff.

Pay range $16.00-$25.00 per hour D.O.E.

Responsibilities:

  • Part of the duties as Front Desk Manager is to collaborate with all staff in their areas of expertise to coordinate posting campaigns.
  • Set up and optimize company pages within each platform to increase visibility of company’s social content
  • Create content calendars and strategies of cross-promoting between studio and instructors
  • Stay current on market trends within our industry and local competition for the studio

Requirements:

  • Proven working experience in social media, marketing or as digital media specialist
  • Demonstrate social networking experience and social analytics tools knowledge
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Minimum is Social Media Marketing Certification

MY WORLD WOULD HAVE CHANGED….

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TED

Cameron Herold: Let’s raise kids to be entrepreneurs

Published on Jun 17, 2010

I am so inspired by the possibilities that could have changed my outlook on how my education could have finally been vital to me if I felt there was hope for me after graduation. When I did not follow the paths that the ‘fortunate’ kids seemed to understand as their goals in life, from the institutional structure I was failing in life.

On my long walks to school, I created businesses in my head. In my classes, my assignments seemed not to follow the intentions of the instructions, I had a different point of view and did not understand how I could not just ‘get’ what the rest of the class understood. I defiantly felt that what inspired me, was not the right answer for making it in life according to the education provided to me.

I had a boyfriend’s mother that commented she felt I was not good enough for him because I was not on-track with a college education. Yet, I had thousands of ideas and no guidance or support system to develop or teach me tools to conquer the world how I viewed it.

My parents were business owners; they owned two gas stations and no formal training in how to work on a car or run a business, to this day I do not know how that accomplished that in time when gas was rationed to service stations.

My grandfather designed, patented and built an antenna that would boost reception to boats for communication. Luckily, he sold his business and patent before the digital age changed how boats and ships got their communication.

I could see creativity around me with no concept of how to put dreams into action. Cameron Herold’s break down on how to nurture a child to see the world differently and develop essential skills to build on their strengths versus making them feel inadequate is spot on and fantastic!

Now at this point in life, I have created businesses out of a necessity of having control over my schedule while my then husband was deployed. I have run others peoples businesses and optimized their sales and employees. I became a realtor that researched and marketed my houses different from the industry standards and always got a ‘buzz’ in potential buyers because I could fall in love with each house no matter how ugly it was in reality and make the buyer see the potential also.

Now, I am a yoga instructor preparing to open a studio teaching my style of yoga that definitely does not fit into traditional. I got over the fear of not teaching like everyone else, got authentic to what I have to offer, the yogis came!

If this style of thinking and looking at how not all kids fit into the same plan, then parents should hear his words and start incorporating these ideas at home!

References

Herold, C. (2010, JUNE 17). Let’s raise kids to be entrepreneurs [Video file]. Retrieved from https://youtu.be/nx3GuO41Jyg

 

 

Amazon, Hello Fresh…my love letters to you…

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Do you have a favorite company that has put all your needs together in such an enticing package that you have been converted for life. Well my task was to explain two companies that give me those warm and happy feelings because they have the customers needs front and center.

The following was how I was inspired to share my feelings about Amazon & Hello Fresh.


 

Amazon logo

Hello April,

While you have been away, I have been shopping for many things you did not know that you needed. Looking at your last purchases and your shopping list its time to re-evaluate some options!

We did not know that you were planning on letting your mother use  your site, so we decided we would show you what happens when you let others come between us….. So I feel you now  need a calendar, another book on yoga, calcium, hair dye,  and to watch the movie the Tick!

 Also, we have scanned your lists and would like to inform you that your wish list is ridiculous!

Always thinking about you,

Amazon 🙂

My Dearest Amazon,

 I know it’s been awhile. Apparently, you were looking out for me…looking into items I need, finding more items I didn’t know I should have and telling what the cool kids are buying.

I appreciate the time you spend with updating texts telling me exactly where my packages are throughout the day; I get a thrill knowing you are close!

I do enjoy your special deliveries; I wait with anticipation to find your thoughtful packages…..hopefully before some (not kind word here) takes it off my porch. I always know when they are from you Amazon.

 Before you Amazon,  I would watch my neighbors get packages from the mail lady, who so lovingly granny tossed those packages  at their door, and think someday I would like to have all my needs met without wondering stores and wasting time at the malls.

Maybe someday,  I could  get my wildest desires  tossed at my door.

That day has come because of you Amazon!  I no longer have that mail lady that took care of us on the military base, I moved far away…but  I discovered you Amazon!

 Sorry about my mother interrupting up what we had going on together, it won’t happen again.

Really the Tick! Now you’re just silly😉

Thanks for the memories, of how I used to go shopping,

April


Hello fresh logo

Hello Fresh,

You are now my new best friend!

From the moment I looked at your website, I was excited! You are the personal chef  all woman want! You do the shopping and put together unique and variety of dinners for me. Your pictures are beautiful with so many options for meals. How easy you make it for me to plan my dinners with such incredible choices…or I could be crazy and just let you pick out my dinners for me.

 

hello fresh wine

OOOhhh Helllllloooo Fresh how enticing and a little naughty with a wine selection to go with dinner, now I also have my own sommelier to select and pair my wine to these dinner creations.

Ooooohhh You know how I love gadgets, kitchen gadgets that make the experience feel like I’m in the kitchen of a celebrity chef. Oh, how you get me…..Hello Fresh.      

 

hello freshbox pic

                                                                                                                                                               

When your box comes, the house is filled with delight!  Inside that box of wonder, is everything I need. Packaged is each individual meal with anticipation growing, beautiful recipe cards of each spectacular meal, easy to read with lovely pictures. The steps are easy, that flow the process to create that fantastic dinner tonight!

Hurry Hello Fresh, hurry home!

With all my love and delight,

April

 

PLN

PLN PROJECT
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When I started practicing yoga, it was because my husband was looking to find pain relief for his physical conditions that was not by means of medications so he could continue his career in the military. He required a complete hip replacement, and because he was practicing yoga before the surgery, his body was better prepared before and after the surgery, for an excellent recovery.

With this, I became a certified instructor. The further I touched people and saw them discover empowerment within themselves, the more people I wanted to teach. I understood so little about how to utilize online marketing or social media; I could “look” at what I thought were good examples of how the “rockstars” of industry were marketing themselves on social media, though this was not enough. From my business background, I needed to learn and understand more, if I was to maximize the effects I sought to get people in the door.

 I could also see studios that appeared to be lacking something; there was engagement with their loyal audience but not necessarily the types of individuals that I was teaching, however, I did not recognize how to assess what was missing from their marketing tactics. Their marketing, to put it nicely, was glitter, rainbows, and unicorns, which does have its appeal to some of the community. However there was a hole in touching people with fear and anxieties about practicing yoga. The marketing strategies were not answering these concerns to make their studios a safe place for all to explore the benefits of yoga.

Even Walt Disney appreciated the need to find out what his patrons wished to have fulfilled when coming to the parks, so to this day, Disney executives walk the parks every day to talk to the guests and employees to make sure they are meeting the desires of the guests.

 As I started to set out a plan to open a studio one day, I knew it was necessary to be able to discover as many techniques to influence people that would like to come to my classes and then turn them into lifelong yogis. I desired to know more about the ” behind the scenes” of online marketing and how to utilize social media to drive traffic to the studio and realized that it was necessary to return to school to learn this before opening a studio. I would have better quality resources in place for success.

 


PERSONAL LEARNING NETWORK:

VIDEO: #1

Facebook Marketing for Yoga Teachers: Online Course

YOGABODY BUSINESS

Lucas Rockwood

October 26, 2015

Lucas is a yoga teacher trainer and a digital nomad who has created a business to help studios and teachers get the most out of using social media marketing to build their audience. He offers a podcast, free material, consulting, and training to help you double your market.

Lucas shares how to get your content seen on Facebook because even big companies like Nike get lost in news feeds. He explains there are strategies that will make Facebook like you more; that Facebook is not about commerce but about community. What I like is that Lucas states he dislikes complex strategies in designing your content.

I want to more than double my audience before I am ready to open a studio so I have potential students at the opening. I would like to understand more of Lucas’s strategies to create better engagement from followers.

VIDEO: #2

Business of Yoga presented by Yoga Journal

Justin Micheal Williams and Karen Mozes

November 11, 2014

Yoga Journal’s resident business experts Justin Micheal Williams and Karen Mozes who are also dedicated yoga instructors have put together ‘Business of Yoga’ dedicated to educating instructors and yoga studio owners providing tips for using social media, growing your audience, and branding yourself are just a few of the topics.

Micheal and Karen in talking with teachers and yoga studio owners had a fundamental question, “Does social media really work?” Micheal and Karen made this quick educational video to explain two critical elements about marketing and branding yourself and social media should be used in creating content to promote yourself.

I had found Micheal and Karen’s videos before, and while they were helpful for me in regards with regards to of topic branding yourself, I had no concept what that would mean to me as an instructor. Micheal and Karen have videos on all topics of business and how to make it work with the yoga industry. Now that I have a better understanding of online marketing and social media I can incorporate their point of views into developing my strategies.

 

VIDEO: #3

The Embodiment Channel

Mark Walsh

Published January 9, 2017

The embodiment channel focuses on life coaching, leadership, business training, stress management, and communication. Mark Walsh with “The embodiment channel,” talks about the benefits of online marketing for instructors or life coaches, that promoting what “you do as transformational types people” that makes your classes unique, is knowing the benefit of what you do. Know what you are trying to achieve so you can incorporate that into marketing material and promote yourself. So have a compelling offer and build relationships with people. Take time to assess your competition and be real about your marketing strategy, that if you do not have time to be consistent in your marketing then hire someone to do it for you.

If I want to grow my audience and design marketing strategies, I would follow Mark’s lead to research my direct competition in my surrounding communities to see if I can fill the gaps they may be missing. Mark has different tactics in his approach to strategies, I hope to utilize these resources to give me an edge.

VIDEO: #4

tedtalk logo Morgan Spurlock

 Published on Mar 15, 2013

“If you take chance, if you take risks, that in those risks will come opportunity.”  Do not be afraid to take opportunities that may scare you. Embrace fear, embrace risks, and embrace transparency. Morgan Spurlock is inspirational in his TedTalk about thinking outside the box in using branding. His humor about explaining how he used branding as the theme to create this TedTalk, which showed his behind the scenes of embarrassing moments in the project, is entertaining and his transparency of the risks he took for a movie is inspirational. I took his message about taking unconventional risks in your branding, and in telling your story, you will find your opportunity.

VIDEO: #5

TEDX Naimul Huq

Published April 9, 2015

In his TEDxUNC 2015 talk, Naimul Huq discusses how he focuses on bettering the tools available to companies and making them more user-friendly in order to encourage customer interaction. He talks about marketing like creating a conversation about who you are and what you are promising the public with your brands. People have a strong attraction to trivial matters and put too much weight on negative influencers vs.”‘hearing” the value.

Naimul shares the emotion attached to pictures from another perspective in his telling of stories how marketers had to convince their clients about taking a different approach to influence consumers, that by creating your brand voice your clients will convert to a loyal following. I understand how incorporating these techniques are valuable such as peer-to-peer influencing. It is important to take apart your branding, and make adjustments, so that it will speak to your audience on an emotional level. I will use his ideas in finding my brand voice.


BLOG / TWITTER:#1

Higher Living Yoga

Matt Hall

February 17, 2017

Higher Living Yoga blog is about teaching or coaching yoga professionals everything about social media to promote you or your website in the yoga community. They offer videos, webinars, and courses specific to the yoga industry.  Matt Hall talks about how to use Affiliate Marketing to gain more revenue by marketing their products through your social media avenues. Affiliate marketing is basically a referral program that pays you to refer their products. Matt’s video takes you through the steps of how to join an affiliate program. This is not going to generate large amounts of revenue but can be used as an organic means to obtain extra funds that can be incorporated into your online marketing strategy.

Matt’s blog is about creating other avenues of revenue through your social media you are already using to promote yourself. I would focus learning these strategies and techniques that would bring engagement.

 

BLOG / TWITTER:#2

Yoga Anatomy Academy

How to Be a Mermaid: Smart Sequencing for Naginyasana

November 21, 2016

The founder, Dr. Ariele Foster, is a doctor of physical therapy and a yoga teacher who has beautiful blog posts on yoga anatomy and how to simplify a pose, so people do not hurt themselves in class. This would be a blog post to follow for sharing other people’s content throughout my social media. The pictures and explanations are excellent. What I think is lovely about this blog post is that a free PDF  is included with instructions on “How to be a mermaid.” Online mentorships,  training retreats, and training for continuing education credits are available. For using other people’s content, I would share their blog posts and Twitter posts. From what I have seen on Facebook are that posts are mostly trying to have people make a purchase. The wording on Facebook feels like a sales pitch, and I lost interest.

 

BLOG / TWITTER:#3

Image result for YOGA ALLIANCE LOGO

@YogaAlliance

ABOUT: Yoga Alliance is the largest international non-profit association representing the yoga community.

Yoga Alliance’s Twitter feed is perfect as an instructor for  sharing other people’s content. They provide educational tools, community events, beautiful pictures, well-produced videos, content for teaching kids, and cross-promoting  for equipment used in the industry. They share worldwide happenings in the yoga community such a charity helping refugees recover from atrocities through practicing yoga. Then there are also beautiful pictures with inspirational quotes to post to keep the “top of the mind” with your audience.

This is the best generator of other people’s content with high value for the marketer. I would add this to my content marketing strategy for fast, easy, and quality content daily.

BLOG / TWITTER: #4

Yoga Journal Twitter          Image result for yoga journal logo

@Yoga_Journal

ABOUT: Yoga Journal magazine, your go-to yoga guide for 40 years. Follow #YogaJournal for tips, inspiration and special offers you cannot resist.

Yoga Journal is another Twitter feed to find great content. Wonderful pictures, informational content, teaching resources for instructors, self-help tutorials for the yogis working on perfecting their poses. What Yoga Journal is doing differently from Yoga Alliance is Yoga Journal is putting #hashtags into their content to open conversation with the community.

I would use Yoga Journal for existing content to retweet .  Having more resources to fill in gaps of producing everything for my own platforms will help find new followers. I would  retweet this content to take advantage of the #hashtags to be a part of conversations and to build trust, branding and new followers.

BLOG / TWITTER: #5

Image may contain: text

The Beginner’s Guide to Meditation

ABOUT: DGGYST is a small business owner, ex-foster child, super wife, child & sexual abuse survivor, world traveler, amazing cook, and a financial mastermind who has gone from homeless to happy. DGGYST is an odds-beater, an ass kicker, and a name taker. (This I stumbled on while trying to find her name, her identity she does not seem to want to make public.)

So DGGYST Blog is about beauty, money, health, & DG Lifestyle with in-your-face humor from a real person perspective. When I stumbled on her blog for meditation, immediately I was engaged and laughed out loud. She talked about how hard meditating is for her but has value if you practice. Her personality in blogging mirrors my personality in teaching. I understand my niche of students that get ME and enjoy my non-traditional approach to yoga.

I am using this blogger for the entertainment value of her content. She speaks on topics I do not care to write about but I understand these areas are a part of real life.

 


ARTICLE: #1

Image result for FORBES LOGO

How Yoga Is Spreading In The U.S.

Alice G. Walton, contributor

March 15, 2016 @ 10:28 AM

Alice writes an article, for Forbes, about how the evolution of the yoga community in the United States is astounding, with measurable numbers of people practicing, greater prevelance of instructors and studios, to the amount of merchandise carried by retailers. Research has shown that the reasons people are joining in on this evolution, are that 56% of people surveyed do it for stress relief. People that do not practice but plan to soon, their reason is their interest in the basic enjoyment of yoga.

This article is great for content writing and using the studied demographics for audience reach.

ARTICLE: #2

Yoga Alliance    

60 interesting findings about Yoga in America in 2016

Published on Jan 24, 2016

In this article shared by Seattle Yoga News from Yoga Alliance, a survey was completed in the yoga community that further breaks down the data about the people practicing. The survey studied the lifestyles of yogis, who are practicing, why they are practicing, and many more thought-provoking facts about the yoga community. This is an incredible treasure to use in creating content for marketing your brand throughout many demographics. Also to help reach more specific niches in the industry that a wide-ranging marketing campaign would miss.

Surveys are influential in designing content in your online marketing plan. Since each survey has targeted results, it is essential for essential for staying on top of current trends.

ARTICLE: #3

seattle times logo

 Make the most of LinkedIn with these expert tips

Cheryl Hall

Originally published April 15, 2016, at 1:17 am

Updated April 15, 2016, at 6:39 am

LinkedIn has become the business world’s version of Facebook for finding potential clients and developing relationships in connecting through the LinkedIn network. Using LinkedIn as a career power tool to build a brand reputation in the digital world will help build a smarter network based on quality over quantity.

“It’s critical to sprinkle your personality in wherever you can on LinkedIn,” Sammons says. “That’s how you make the human connection and resonate with the right people.” Stephanie Sammons (“Linked to Influence,” Dallas consultant Stephanie Sammons)

This article showed me more of how to use my personal LinkedIn and goals to set for a business LinkedIn. The article explains that people using LinkedIn are looking at quality over quantity, that I  should choose my content differently for LinkedIn, and that I should research the demographics of the professionals on LinkedIn with a connection to yoga.

ARTICLE: #4

TNT LOGO

Tacoma News Tribune

 Hot yoga studio gives back to community with donation-based classes
Allison Needles

November 9, 2016 @ 1:07 PM

Giving back to your community is a part of yoga, not just the in-studio community but also to organizations that affect your community. These two local ladies have found a newsworthy cause to share how they are incorporating giving back through their business. They have also created an opportunity for their students to be involved by just coming to a donation based class, a win-win for all.

This is not uncommon in studios to provide donation-based classes.  My experience has been that studio managers and teachers are always focused in participating in charities and creative ways to include their students. What is important about the article to me, is knowing what my ‘local’ competition is doing; the bonus is that the local newspaper felt important enough to write an article about these ladies.

ARTICLE: #5

TNT LOGO

 

 

 

 

Tacoma News Tribune

 While not always graceful, Gig Harbor football players reap benefits of yoga

 Jon Manley

July 14, 2016 @ 10:16 AM

(“None of us are very good at it, obviously,”_ said Gig Harbor senior defensive back Marc Fletcher. “We’re football players who do it twice a week, so none of us are very flexible. It’s a good team-bonding experience. It’s a good laugh, as a team.”
Flexibility is the main reason Chantler has included yoga as part of the team’s offseason regimen. The current instructor, Toria Southworth, is the older sister of Christian Southworth, who played for Chantler in the past.”) -excerpt from the article

I remember years ago, hearing about how a professional baseball league added ballet classes to the training schedule to add more grace, to the players’ movements improving, their performance, a crazy idea at the time. Now professional teams are finding the benefits of adding yoga to training to increase flexibility, focus on breathing, and work muscles that strength training misses. For this local high school football coach to incorporate yoga into the team’s off-season, it better prepares their bodies for the season and also continues building the team as a unit and helps to prevent injuries. I had already thought about creating classes for teens around seasons for the same reasons. To have a local article to add value to the credibility of the program, is a win!

ARTICLE: bonus

WeTravel Logo (www.wetravel.com)

Yoga Marketing-How To Make Google Love Your Yoga Site 

Sander Sillavee

(No published date/not from a credible resource for project)

I stumbled on this article from Wetravel, a company I had not heard of before that is all about travel with yoga on the agenda, creating a lifestyle of yoga travels for yogis but also for studios. Wetravel is a business page to help studios plan and implement retreats. Wetravel provides resources that can be added to your website for creating a booking page, collecting payments, and managing your bookings. I love finding this to make this available to my studio.

The article I found that Sander Sillavee wrote simplifies using  Google to drive traffic to your content.  I would use is this information by printing it out, to have ready as a 5-point checklist before publishing anything onto the internet. Think of it as CliffsNotes to finalize your materials.

 


EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #1

How to Build SEO into Content Strategy

LinkedIn Slideshare

Jonathon Colman

Published October 25, 2012

Search Engine Optimization is important to drive traffic to your social media and should be practiced with every piece of content you are designing. So obviously the goal is to gain more visibility to your websites, posts, media, and tweets through ‘organic’, natural, or unpaid for ways through the internet. The bonus is the better you are at incorporating SEO’s the better the rankings in search engines to reach your audience. This is an area in online marketing that I do not have a strong grasp of and need to find more content to educate me.

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #2

The 2017 Content Marketing Framework

LinkedIn Slideshare

Content Marketing Institute

Published October 12, 2016

Now that I am beginning to have an understanding of how online marketing works and the potential of reaching a wider market demographic and also having a strategy to find niches of followers, I need to work on content for the new audiences. Along with creating engaging content, there needs to be a strategy that I can work with as my business goals are beginning to expand the possibilities of creating an effective content strategy. From the few techniques that I have starting using to engage the audience, I have already seen momentum forward. The bonus is if I can continue that momentum without spending money!

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #3

Webinar: Your Facebook 2017 Content Master Plan

BuzzSumo

Published December 2, 2016

Doesn’t everything in the world now rotate around Facebook? Our friends, our businesses, politics, if we are happy or disgusted with the world we need to check with Facebook first. This is the social media 800-pound gorilla that cannot be ignored in a marketing plan. Those that have mastered content but are still not getting seen on Facebook, is like asking do you really exist. So I need to have a content master plan with Facebook designed to engage, call to action, with a whole lot of cross-promoting back and forth, seems exhausting! I have read a lot of material and listened to videos that promise once you understand it, you can make things happen on Facebook!

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #4

The Best Time to Post on Facebook & Twitter | 2017

LinkedIn Slideshare

Douglas Mitchell

Publish January 30, 2017

To organize your Facebook posts to bounce off  your Twitter posts seems like a two-for-one strategy. This would be a valuable time-saving plan to have your Facebook and Twitter share content and then use marketers resources breaking down for optimal audience engagement times. This would be information I want in my back pocket. Definitely, I want to place my posts in time slots to increase audience engagement and conversation. This slide share gets straight to the facts without all the extra technical jargon. It feels like a cheat sheet.

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #5

Advanced Twitter Workshop 2017

LinkedIn Slideshare

tynewearsport

published January 18, 2017

It was an unknown to me how to utilize Twitter as a resource for social media marketing. I understood the popularity of how many people were using it to interact with others, follow breaking news, or what the White House was saying today. The function that it could serve to driving traffic to my business remained a mystery. Even setting up an account and looking at the tools provided did not show inspiration on what to do with it. This Twitter workshop seems to break down the components to organize your account, and to know “what” and “when” to Tweet and other essentials for using this in your online marketing plan.

 


 

With an improved appreciation of how online marketing, branding, and posting to social media is so much more than just posting, posting, posting and they will come,  I now realize in reality this has little effect in fetching the masses.  I have learned my tactic to online marketing and promoting has altered dramatically with how I view content. I have begun to identify aspects of other people’s marketing that is inadequate. Though they perhaps, have the same mindset that I did.

Recognizing concepts in how to reach niches of demographics was inspiring so that I could communicate to them. Having a grasp of what quality content looks like, makes sorting and passing over inadequate information much more manageable, so as not to bore my audience with the quantity of inappropriate content, while providing information that will be liked and shared, and driving up my rankings.

Designing an online marketing strategy is so essential, to use the power of the internet to my fullest, to uncover a bigger audience, to convert them to followers and then to lifelong and loyal students in my studio.

I discovered that branding not only needed to be consistent across all media platforms, but I needed to look at it as my branding voice and how it speaks to people. Pictures speak 1000 words, not every pleasing picture is making the correct statement to your audience.

  The reality is, there is so much more involved to being engaged with students through social media. Before, I relied on students to share class posts and hoped that through them that would expand interest in exploring my classes. It was thrilling to get a little bit of momentum of new people interested in what happens in my classes.

Reflecting back to conversations with yogis working with “types” of groups (i.e., cross-fitters, runners, cyclist, anxiety and depression) one-on-one I knew what I needed to tell them. I was not able to reach people outside the class and share how my services could benefit them.

The ability to access the smaller niches to share content, speaking their language into their worlds is essential also. Taking my online marketing strategies further and working ‘behind the scenes of the internet,’ I feel my presence will be better optimized in reaching different populations. In this way, I will have ability to have the same conversations that I have with individuals reach directly to the online public.

Do what you love (no excuses!)

W4-BUS 135 Blog Post

Gary became 1% not happy selling wine and decided this is not what is making him happy and needed to make a change. Gary’s energy is engaging but when he leads in with ‘you can lose lots of money being happy as hell’, you wonder, how is this going to motivate me to find what I love to do every day? Gary’s change happened when he walked away from being a CEO of his business to joining his community. You have to care about the community you are apart.

Build brand equity!

Your content is yours!  Regular media, TV, news, or radio are no longer in control of building your brand. Build your brand equity, design your legacy and hustle every day.

Get out and network!

Care about your users, the people around you, and be transparent about what you believe in, what you love, be passionate about your personal brand.

Tools! Use them all!

You need to connect to your user base and the people you care about, that is essential! Your user base is everywhere, so create your opportunities everywhere you can, anywhere you can, as often as you can.

We like interaction! Social media is a massive opportunity to connect with your users.

Go to work, come home, spend time with the family, you kiss the dog and you go to work on what you are passionate about!

“From 7 pm to 2 am is plenty of time to do damage!  …Position yourself to succeed, go to town! Build your equity in your brand!”

-Gary Vaynerchuk

 

Gary Vaynerchuk

September 2008

Do what you love (no excuses!)

Accessed October 19, 2017