Zulily Utilizing Their Branding Voice


MGNT 136


zu logo

Zulily Utilizing Their Branding Voice

In order to boost the success of marketing efforts, it is necessary to have a strategic branding voice for your products & services. Good branding conveys emotional engagement to the target audience. The element of human engagement is also essential in the branding tone.




images (1)


(Zulily’s current “Tagline.”)

Something Special Every Day

Zulily’s taglines expresses a vital brand feature referencing that they have sales and events every day for moms.

According to “Elements of a Successful Brand 2: The Tagline”;by Lee Frederiksen, Ph.D.; Lee explains what a Tagline should do:

A good tagline should elicit a response from its audience. It should do one or more of the following:

  • Clarify (what you do, how you are positioned, etc.)
  • Express an important brand attribute
  • Support your positioning
  • Help people recognize and remember you

Know Your Audience

images (2)

Find Your Niche to Speak too

Zulily’s branding is targeting moms with incredible prices on clothing, home décor, toys, gifts and more. They use colors that are softer, the fonts are simple and clean, and the brand feels fresh in the design. The website shares the  energy of happy toddlers. The overall design feels like a young mom lifestyle.

Emotional Engagement With Your Target Audience


Zulily has partnered with Ben Towne Center for Childhood Cancer Research

This is how they  show empathy through their branding. They are an advocate for childhood cancer research. Partnering with an organization in their community has a strong emotional appeal to family and community.

This humanizing element to their branding strategy, shows the company has values, and a company that stands for something stimulates loyalty from their audience.


2015, L. F. (2017, October 26). Elements of a Successful Brand 2: The Tagline. Retrieved February 02, 2018, from https://hingemarketing.com/blog/story/elements-of-a-successful-brand-2-the-tagline


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s