W5
MNGT 138
Video and podcasting
The company I chose to research is 9Round fitness is a specialized gym, fitness center & health club dedicated to circuit training with an emphasis on kickboxing fitness training.
I am investigating if 9Round is using video & podcasting for marketing their business.
Podcasting
I did find podcasting beginning from 2015 on BlogTalkRadio. Listening to the messages given was useful content about healthy food, the science of working out, and tips for working out. The messages from what I listened to could be “timeless” in a sense, that nothing within the conversation could be “dated” revealing to the listener it was 2 or possibly more years old, which could be recycled on a later date.
The turn-offs, literally I mean, I needed to turn it off because the audio sounded like a phone call into a radio station. The recording was rough, just not pleasant to listen too.
I cannot tell from Blog Talk Radio if using this platform worked for bringing in potential new clients. I would have a tough time being committed to listening to their messages because of the audio recording of the talks.
Video
9Round is using YouTube to share information with ‘how-to,’ examples of workouts, and press interviews. Their videos are answering questions for people interested in trying out their circuit training program.
9Round videos categories:
- 9Round workout video
- 9Round hand wraps
- 9Round review
- 9Round fitness
- 9Round commercial
- 9Round results
- 9Round transformation
- 9Round pad drills
Customer Reviews
9Round has many videos of people that shared their experiences of going and trying the workout.
9Round has done well with their videos in their marketing to educate, inform, entertain, and advertise their company. As for their Podcasting strategy, I could not tell if they considered this a success for ROI. Many studies have shown that the use of Podcasting in marketing plans can be beneficial, 9Round should consider moving their Podcasts to the more popular APPs like iPod.
