Designing for Scanning, Not Reading



W2

MGNT 136

Designing can be a Recipe for Success!

gma cookies

 

Just like a good recipe we borrow from mom, you can make it your own, but you still need to know the basics that make it a good recipe.

When designing a website, sometimes we get caught up in trying to be everything to everyone, which speaks volumes when you have frustrated everyone.

So start with a purpose, decide what the critical information is to your target audience. When you are clear about that,  then make it  clear to your audience.


 

Make everything that is essential to say on the top half of website or above the fold. Your homepage does not have a lot of scanning time to make a good first impression, so make sure you got your best bra on!

Keeping Life Simple

Sometimes the best answer is using what your audience already understands as the basic functons of using a website. To get a user on a website and quickly navigate is the best answer for good design.

 

  • Make obvious clickable buttons.
  • Make the homepage clear what the website is about.
  • Eliminate clutter, not everything is essential.
  • Group things logically in a clearly defined
  • If it is important use headings and subheadings.

Visually-Stop Shouting

Just like the fashion advice, take the last piece of accessory off before leaving the house. If the website is busy, complex and full of distractions, step back and take another look. Visual noise can take away from the user engaging with the website.

bad website

 

Everything That’s Not Apart of The Solution Must Go:

  • Clutter, clutter, clutter…let it go!
  • Is there more visual distractions than information?
  • Shouting! This is too many invites to buy, exclamation points, and pop-ups take away from the content.
  • Disorganized…I like the word “ransacked.” A good visual word to explain, “You are making my head hurt.”

 

When correctly put together, the website will not only be appealing to users but will encompass the message of trust and loyalty.

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