MGNT 136-PLN PLAN

MGNT 138-PLN PLAN

My topic is


Blog Links

Blog Links #1

soc med exam

April 27, 2017

Blog Links #2

Blog Links #3

Blog Links #4

Blog Links #5

Five (5) Blog links (or a blog roll) or a Twitter Feed : These are blogs or people on Twitter that you think are useful to follow each week.

Video Links

Video Links #1

Video Links #2

Video Links #3

Video Links #4

Video Links #5

 

Five (5) Embedded videos (5)  Check out TED videos, or search on YouTube or Vimeo for social media, technology or business to get started

Article Links

Article Links #1

Article Links #2

Article Links #3

Article Links #4

Article Links #5

Five (5) News or journal articles:  Articles MUST have an author and should come from credible sources ( such as scholarly professional journals, an established online news source like Pew Research, Forbes, Wall Street Journal, local newspapers, Economist, Scientific American, etc. )  You can simply start with searching on Google Scholar if you need some ideas.

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #1

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #2

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #3

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #4

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #5

Five total* (5) of any combination of the following sources:

      • Embedded or linked slide presentations,
      • Links to books reviews,
      • Links to social networking sites of organizations or individuals,
    • Links to podcasts

*For this requirement, you can embed 5 videos, link to 5 book reviews, link to 5 different individual’s or organization’s social media sites….whatever you choose to do and in whatever combination you choose to do them. To get started on finding some of these sources, begin check out what you can find on these sites:

                  • slideshare.net
                  • scribd.com
                  • LinkedIN
                  • YouTube.com
                  • Ted.com

MGNT 138-PLN PLAN

MGNT 138

PLN PLAN

My topic is “How to use social media to build my personal brand.”

Since my goal is to open a business when I finish my certifications, I do recognize the importance social media plays in marketing my business, also to find new customers to grow my business.

Since I am starting from scratch in my business plan, I want to develop my branding voice to engage potential customers. I love collecting tips and strategies as a resource to guide and develop my business; this will give me the opportunity to advance my branding voice.

I have read in articles the topic of “branding voice” since I have no background in understanding what MY branding voice is or what I need it to be, I am excited to work on figuring out my personal brand and hopefully have in place when I am ready to open.

I do appreciate that part of branding is creating the feelings of trust and loyalty to my audience which I hope I will be able to convey


Blog Links

Blog Link #1

coschedule

The Best Way to Document Your Brand Voice Guidelines (Free Template)

Five (5) Blog links (or a blog roll) or a Twitter Feed : These are blogs or people on Twitter that you think are useful to follow each week.

Video Links

Video Links #1

Video Links #2

Video Links #3

Video Links #4

Video Links #5

Five (5) Embedded videos (5)  Check out TED videos, or search on YouTube or Vimeo for social media, technology or business to get started

Article Links

Five (5) News or journal articles:  Articles MUST have an author and should come from credible sources ( such as scholarly professional journals, an established online news source like Pew Research, Forbes, Wall Street Journal, local newspapers, Economist, Scientific American, etc. )  You can simply start with searching on Google Scholar if you need some ideas.

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #1

social media examiner

December 8, 2017
Social Media Examiner is a fantastic resource for all things social media. Socail Media Examiner shares content through emails, industry reports, videos, podcasts, and transcripts.

 

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #2

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #3

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #4

EMBEDDED OR LINKED SLIDE PRESENTATIONS, BOOK REVIEWS, SOCIAL NETWORKING SITES: #5

Five total* (5) of any combination of the following sources:

      • Embedded or linked slide presentations,
      • Links to books reviews,
      • Links to social networking sites of organizations or individuals,
    • Links to podcasts

*For this requirement, you can embed 5 videos, link to 5 book reviews, link to 5 different individual’s or organization’s social media sites….whatever you choose to do and in whatever combination you choose to do them. To get started on finding some of these sources, begin check out what you can find on these sites:

                  • slideshare.net
                  • scribd.com
                  • LinkedIN
                  • YouTube.com
                  • Ted.com

Website Breadcrumbs & Stops Signs for Usability

W3

MGNT 136

Breadcrumbs

target-breadcrumbs

There are many ways to increase the usability of a website for the potential customer’s experience better. One way is to use breadcrumbs in the design strategy. Providing Breadcrumbs is vital for the user to navigate through a website with a vast database and feel lost in the information presented on web pages.

Pierce College Website:

Pierce uses tabs as a form of breadcrumbs to show where you are on the website. You can see that you are on the Academic Catalog page, also that you can still return to the homepage or other categories that are within the site.

breadcrumbs


 

Stop Signs

amazon navigation - Copy

Creating for usability is customers to be able to navigate the website to answer their questions. The design should have in place clear signs to the content they will find. If the design is not user-friendly in the organizational design, the user will leave the website.

Pierce College Website:

The stop signs on the Pierce website has the search box, access to MYPIERCE, CANVAS and the ABOUT US. Along with more areas that are related to your college education. The stop signs are apparent to the information that will follow when you access those groups.

stop signs

 

 

Reference

Krug, S. (2014). Don’t Make Me Think Revisited (3 ed.). (E. Bayle, Ed.) New Riders.

How I Browse the Internet

W3

MGNT 138

bad-ux

How Do You Browse The Internet?

How do I use websites and social media? Well, my attention span is not long unless I am being entertained. If web pages feel like an encyclopedia, I am out! If there’s too much reading in the introduction and I still have no idea if what I googled pertains to this website, I am gone!

Scanning in a Rush!

scan F

 

I do not know why, but I take on urgency when checking into a website. My eyes do tend to follow the letter ‘F’ for the keys components; I guess to get a feel if the website is usable or if they are trying to get info from me before revealing information.

 

 

 

 Touchable Screen Laptop

(not sure if that the right description….but I love it!)

touchscreen

I do enjoy using my touchable Screen Laptop for browsing or just knocking out my homework. Running my finger over the screen to roll the pages around is a lot more satisfying than using the pointer.

The A.D.D. kicks in with the touchable screen:

  • I can move the page around faster.
  • I can expand pictures to look at.
  • So much faster to poke at open tabs or apps to jump back and forth.

Social Media I Use

YouTube:

les brown

When I  walk, to keep my brain stimulated, I have my YouTude Plan for my listening pleasure.

I  have the list of the genres (so I make sure to change the style each walk) and a place for date & # of steps.

4 styles of videos I listen to while walking:

  • Entertainment
  • Educational
  • Motivational
  • Audiobooks

 

Facebook

pug pee on it

Well, I am not big on posting moments of my life…however, I do start with ‘liking’ my friend’s notifications. Then I move onto scrolling for something funny, maybe an exciting DIY project, or pugs!

pug wiggle wiggle

Well, funny pets will work. If an article appears to be a heartbreaking story, especially about animals, I will keep scrolling; I hate going on an emotional journey.

So I spend about 5 minutes of scrolling on FaceBook unless there are some excellent pet videos!

I am not sure other people use their technology just as I do. I think other people will probably spend more time taking in the information than I do. Probably people spend more time stalking their friend’s posts to feel like they are immersed in their friend’s lives, I suspect.

I also am not interested in trying to figure out how to use other forms of social media; I believe that’s because of the learning curve, usually by the time I figure it out, it updates and then the relearning starts again…. and I got other things to do!

Designing for Scanning, Not Reading



W2

MGNT 136

Designing can be a Recipe for Success!

gma cookies

 

Just like a good recipe we borrow from mom, you can make it your own, but you still need to know the basics that make it a good recipe.

When designing a website, sometimes we get caught up in trying to be everything to everyone, which speaks volumes when you have frustrated everyone.

So start with a purpose, decide what the critical information is to your target audience. When you are clear about that,  then make it  clear to your audience.


 

Make everything that is essential to say on the top half of website or above the fold. Your homepage does not have a lot of scanning time to make a good first impression, so make sure you got your best bra on!

Keeping Life Simple

Sometimes the best answer is using what your audience already understands as the basic functons of using a website. To get a user on a website and quickly navigate is the best answer for good design.

 

  • Make obvious clickable buttons.
  • Make the homepage clear what the website is about.
  • Eliminate clutter, not everything is essential.
  • Group things logically in a clearly defined
  • If it is important use headings and subheadings.

Visually-Stop Shouting

Just like the fashion advice, take the last piece of accessory off before leaving the house. If the website is busy, complex and full of distractions, step back and take another look. Visual noise can take away from the user engaging with the website.

bad website

 

Everything That’s Not Apart of The Solution Must Go:

  • Clutter, clutter, clutter…let it go!
  • Is there more visual distractions than information?
  • Shouting! This is too many invites to buy, exclamation points, and pop-ups take away from the content.
  • Disorganized…I like the word “ransacked.” A good visual word to explain, “You are making my head hurt.”

 

When correctly put together, the website will not only be appealing to users but will encompass the message of trust and loyalty.

Writing Website Content For Scanning

W2

MGNT 138

school kid pic

WRITING WEBSITES FOR SCANNING

Writing for the web is breaking the rules of what we learned in school!

When people are using the internet  to shop, find content, or researching a topic, we are scanning versus reading information. Using the internet is a wealth of information, users do not read sites at leisure like reading a book.

If the website material is not answering the user’s questions in a format that improves scanning and revealing essential topics clearly and early, the user will move. The user is not aware that the writing rules for the web are designed to enhance the experience, but out of frustration will leave to find  the answers to their questions elsewhere.


Tips for writing on the web:

Headings and subheadings

Headings and subheadings break down the material into a “Table of Contents” of information, which guides the user to pertinent topics. Subheadings make the page scannable.

If the user has extended paragraphs to read, most likely, you will lose a customer.

Headings:

  • MAKE BIG & BOLD
  • Should be no longer than 8 words
  • Don’t be clever, get to the point

Paragraphs:

Remember the goal is for scanning, keep them short, sweet, and to the point.

So keep paragraphs to 3-5 sentences. If you can share the information in 1 sentence, that will work for web writing. This works best for scanning if your information can be shared in is just 1 sentence.

A 1 sentence paragraph helps to  make reading onscreen easier for your user.

Words:

  • Do not write out numbers, for scanning use with 1,2,3, & 4.
  • Use familiar words with no more than 2 syllables
  • Avoid filler words
  • Define acronyms

 

Conclusion & Editing:

Editing this page:

  • I removed extra words in sentences.
  • Reworded sentences to be shorter and more clear.
  • I used bullets points to enhance scanning.
  • Put the subject first in sentences.
  • Eliminated unnecessary sentences.
  • Keep headings & subheadings consistent throughout the page.

Making pages scannable for the user is a skill that will benefit you.

Should a Project Management Plan be Used for Designing a Website?

MNGT 136

W1

project-management-2 pic

Project management is completing a project with a team of people by design. Project management is positioning together with a proposal of knowledge, skills, resources, tools, budget and time. The project management process is structured by initiating, planning, executing, directing, and finishing a specific set of goals to achieve to the final project.

Designing a website should be looked at as a series of tasks that should put into a project management process for the creating process. The creating process can be overwhelming with the many options available that can be implemented into a design. Also, having a set goals or tasks broken down into steps will help the process in two ways:

  1. Having tasks simiplifeid can help keep the team on track on a set timeline.
  2. Breaking down areas of creating a website can help the team determine whose strengths will be best utilized for which tasks.

Having a project management plan in place can help to prevent communication breakdowns with the team or the client. Brainstorming and designing tasks such as within a kick-off meeting can help the members of the team understand the relevance of specific tasks that need to happen before other steps can follow.

For the creation of a website using the strategies of project management would make the difference between implementing and completing a well-designed website from a DIY looking website.

Information Design for Business

MNGT 138

W1

 


technical writing dictionary image

As I am in the process of redesigning my entire life as a single person and my children are grown and have moved out, I have decided to start with finishing my education. My goal is open my own business and be able to support myself and create jobs. So part of my crazy plan was to learn how to social media marketing as an essential element of my business plan.

Information Design for Business is part of the Social Media Marketing Certification. This class, I honestly had no idea what this had to with marketing. Since Information Design for Business is part of the curriculum, well I figured I would soon know what it means to the certification. Coming in with no expectations or concepts to the class, then everything will prove to be found a valuable resource for my toolbelt! Anything that helps with making social media a valuable resource to enhance a business plan is essential in this era of technology.