Trying to figure out what was my favorite module is hard because when I understood the possibilities that each piece of information has in added value in marketing, I was excited to get put words into action.
What was complicated for me was technical behind the scenes jargon of the internet. Anything that had complicated directions to ‘find’ information or too much information to explain something that should be a few bullets of explanation set my A.D.D on fire.
The area that I am looking forward to working with to create a fantastic internet presence is Facebook. Facebook seems to be the center if everyone’s world of information and entertainment. Facebook is an excellent resource for a small business with a limited budget. Alternatively, looking to be very strategic with your marketing budget. It is a great way to keep your business at the top of peoples mind but also gives a platform to link your social media through.
Facebook is an avenue to get brand awareness through word of mouth by “likes” and “shares” of you content that could send new leads to your website. A business can run promotions through the pages and reach more people to engage and drive traffic to your website than the days of buying newspaper ads.