Writing a blog without any previous experience of what is involved with producing content for engagement, I felt overwhelmed by what blogging provided to the business. I have read some blogs that were amazing in providing value to their industry; I have read some that were just fun and entertaining. Then there were others that were difficult to stay interested in to find the purpose of the message.
Another aspect that I found was intimating was putting my personality on the blog. I was anxious about having a ‘professional’ tone to the writing since I was presenting assignment concepts to blogging. As I began to understand the uses of blogging for representing business, I was able to share my opinions on blogs. I also found confidence in writing when other bloggers found my blogs and ‘liked’ them.
Then I noticed if the titles to the blogs were more exciting or better use of keywords there was more engagement from the internet. Which was encouraging to place more thought into using Keywords, SEO’s, and other industry strategies for engagement my rankings improved on search engines. Also approaching an idea to be shared from a different perspective can also work because what is worse that can happen, just that someone does not agree with you and moves on, then you can either rework the blog or just let the feedback be what it is, someones else’s opinion.
I am looking forward to the chance to produce new content designed for marketing my business and engaging new potential customers. To continue working on finding my branding voice but also to keep information valuable for the reader. I also look forward to trying something for entertainment purpose.