W5 BUS 135
Yoga Alliance is the company I am researching for my online marketing class, though to put a together a better picture of how Yoga Alliance is competing in the market, you need to look at what your competitors are doing, though in yoga no one is your competition. Yoga Alliance’s website is an institute of education to all things a yoga student, yoga teacher, yoga studio, the entire community. Yoga Alliance use of their micro-sites to share their content, they do not seem to be looking for community engagement.
Yoga Journal is a magazine online and in print, the website has a very energic vibe about it, youthful and engaging. Yoga Journal provides many avenues of learning yoga. Yoga Journal also has continuing education resources from some big names in yoga. Its a great compliment of resources, to the content Yoga Alliance to be used as ‘other peoples content’ to share on social media sites. Yoga Journal also uses their microsites to out great content to share, there does not seem to be conversations to followers.
Yoga Magazine the name explains it all, online and in print. Yoga Magazine is about the lifestyle. There are many advertisements on the site, lots of articles, Yoga Magazine does feature yoga teacher stories, I did not find any pieces of training being offered to teachers. Though lots of information about practicing yoga. Yoga Magazine does offer competitions from winning subscriptions to Yoga Magazine to fantastic travel destinations. For their microsites, they use the least social media avenues, just Facebook & Twitter. For those platforms, they post a lot of memes, some content from website, and products they are selling.
Yoga Alliance, Yoga Journal, and Yoga Magazine are great for what each of these resources shares with the yoga community. As an instructor, they all have content that I have shared to my social media platforms, great pictures, well-produced videos, lots of ‘how-to’ information that has been fantastic content to my followers! They all offer valuable resources, focused on being contributors to the yoga community, providing opportunities, education, and the possibilities of travel as only a yogi could!