W4-BUS 135 Blog Post
Gary became 1% not happy selling wine and decided this is not what is making him happy and needed to make a change. Gary’s energy is engaging but when he leads in with ‘you can lose lots of money being happy as hell’, you wonder, how is this going to motivate me to find what I love to do every day? Gary’s change happened when he walked away from being a CEO of his business to joining his community. You have to care about the community you are apart.
Build brand equity!
Your content is yours! Regular media, TV, news, or radio are no longer in control of building your brand. Build your brand equity, design your legacy and hustle every day.
Get out and network!
Care about your users, the people around you, and be transparent about what you believe in, what you love, be passionate about your personal brand.
Tools! Use them all!
You need to connect to your user base and the people you care about, that is essential! Your user base is everywhere, so create your opportunities everywhere you can, anywhere you can, as often as you can.
We like interaction! Social media is a massive opportunity to connect with your users.
Go to work, come home, spend time with the family, you kiss the dog and you go to work on what you are passionate about!
“From 7 pm to 2 am is plenty of time to do damage! …Position yourself to succeed, go to town! Build your equity in your brand!”
Accessed October 19, 2017