W2-Intro Social Media
How-to-write blog posts that increase creditability and expertise gather new readers and a loyal following?
Well, writing a ‘How-to’ post can stick around longer which has the potential to be shared and liked more often. ‘How-to-do-something’ blogs that are strategic, easy to read instructions, lists or videos are about 38% of blog traffic.
How to break selecting content for a creating a utility style post can be broken down further into three categories according to the audience you are writing to attract by broad, narrowly focused, and topical.
Image from HubSpot Research.
In a world, that has taken being politically correct to new extremes; laughter is needed in this world. To be honest, I look for things that will make me laugh out loud…literally!
According to the DILBERT.BLOG by Scott Adams the topic is half the work and remember to keep it simple and short sentences.
Essential elements of humor:
Quotes are another way to gain interaction from your audience. According to ProBlogger, there are four key reasons to why quotes are useful. In Problogger’s article:
- You’ll Stand Out from Other Bloggers by Including Different Views
- Your Blog May be Seen as Higher Quality
- You’ll Find Yourself Doing More Research
- You’ll Get Noticed be the People You Quote
Beginning a post with a quote can set the tone for the blog. Also using quotes can add inspiration, humor, or sentiment to the content you are sharing.